The three P’s of packaging are always important to consider when designing packaging for your products. Today, with atmospheric packaging, we’re focusing on the second P–preservation! Read more to learn about this type of packaging and its uses! What Is It? This kind of packaging refers to the use of atmospheric gases to keep food…
Details
Finding the right packaging for frozen foods can be hard. What kind of packaging works best? What options are available? In today’s post, we’re showing you 4 options for frozen food. Read on to learn more! Folding Cartons Folding cartons are great options for many different types of packaging, including frozen items! When creating packaging…
Details
The way you harness the voice of design can affect the way that customers perceive your brand through your packaging. In previous blog posts, we’ve talked about how to choose the right font and setting brand guidelines to make sure your brand is perceived the way you want it to be. By using the right…
Details
Have you noticed more paper tubes on your drugstore’s shelves lately? These 4 advantages of paper tubes in cosmetics make them a great option to repackage some traditionally wasteful products. Keep reading to learn more! Less Plastic Waste Especially with the plastic ban being a looming reality, brands are scrambling to find sustainable alternatives. Many…
Details
If you read our last branding post, you’d see that we very briefly touched on brand voice (visual & verbal tone) as well as font. By now, you know everything needs to be consistent throughout your brand in order to build customer loyalty and long-lasting relationships – so how do these two elements go together?…
Details
What size should you get for your custom packaging? Like shopping for clothes, knowing your size in advance helps make the “shopping” process smoother. In this blog post, we’ll be going over some things to consider when choosing the size of your custom packaging. Read on to learn more! How To Measure Your Product Dimensions…
Details