So you’ve developed your products and you’re ready to flood the market. But wait… do you have proper packaging? As we’ve discussed previously, packaging is very important for various reasons – identification of brand, dissemination of information, creation of content and more. There are many variables of the packaging process. One of the biggest debates…
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In case you missed it, we’ve been over accessories and finishings, so let’s round it all out with additional features that we add for packaging products. These features are actually different processes that you can add to give your packaging that extra oomph. It involves manipulating the actual product (cardboard, stock paper, etc) and typography.…
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Finishing is quite literally what you may think. It’s the finishing touch on the packaging product, sealing in the design and helping it maintain its shape and look. In case you missed it, in our last post we spoke about packaging accessories. Little additions that accentuate your packaging. However, when it comes to finishing, we…
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Let’s talk accessories. No, no. Not jewellery, handbags or sunglasses. I’m talking about little additions to complete your packaging and make it unforgettable. Packaging is, in most cases, the first contact that a consumer will have with your brand. Don’t you want to stand out? By adding accessories to your packaging, you can be sure…
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It may be a surprise but when it comes to packaging, folding cartons are a huge industry on its own – more than $100 billion. Nowadays, the folding carton is one of the most common types of consumer packaging in the world. In fact, this packaging is held in high regard as a cornerstone of…
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Cooler bags are an important staple of any business with perishable items, especially with the warm Canadian summer weather upon us. These packaging products, sometimes creatively referred to as passive refrigerators, are gaining more popularity with each day. And why shouldn’t they? From employee appreciation gifts, to giveaway prizes, to everyday retail purchases, cooler bags…
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