A business personality is a set of human characteristics that can be attributed to individual brands. Customers are more likely to purchase a brand if its personality is similar to their own. In turn, developing a good business personality is essential to the branding efforts of a company. Businesses can successfully increase their brand’s equity…
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Packaging, much like most things in business, can become outdated. Well-designed, and perhaps most importantly, relevant packaging is important for many reasons. If you have packaging for your products right now, but you’re thinking of switching it up a little bit – this article is for you. When you’re redesigning something, there are many questions…
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If you’re a business considering custom packaging, the selection of materials and their thickness levels are essential to the decision-making process. By doing so, it’s important to consider the callipers (the weight or thickness) of various packaging materials that would be best for your product. Here’s a quick guide to help you out! Corrugated Materials…
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If you’re an online retailer, one of the most important aspects of your business is making sure your products get to your customers without damage. As a result, it’s important to pay close attention to the details when you’re selecting the right box for your products. With the right packaging you will attract new customers,…
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Waste is a growing issue for many e-commerce and online retail businesses. How many times have you received a package in the mail wrapped in plastic that contains even more boxes and plastic? Probably a lot, right? At this rate, it takes up twice as much space than the actual contents of the box. The…
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Hana Don is a newly opened Japanese restaurant in Markham, ON – they’re actually conducting their soft opening at the time of writing this article. They offer premium seafood Japanese dishes with fresh vegetables, high-quality proteins, and premium rice. Their restaurant stems from one main dish – Donburi. What is it? A traditional Japanese rice…
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