Whether you’re not happy with your current packaging, have had it for too long, or just want to create something special for an occasion, here are some tips to help in the redesigning process. But wait! Before we can dive into the different packaging approaches, we need to answer a few questions… What product are…
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Packaging inserts are a vital part of your presentation, especially if your products are fragile. The purpose of packaging in general, but especially inserts, is to protect the contents of the package. What is a Packaging Insert? An insert prevents components from moving around within the outer packaging, while simultaneously acting as a base for…
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So you’ve developed your products and you’re ready to flood the market. But wait… do you have proper packaging? As we’ve discussed previously, packaging is very important for various reasons – identification of brand, dissemination of information, creation of content and more. There are many variables of the packaging process. One of the biggest debates…
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In case you missed it, we’ve been over accessories and finishings, so let’s round it all out with additional features that we add for packaging products. These features are actually different processes that you can add to give your packaging that extra oomph. It involves manipulating the actual product (cardboard, stock paper, etc) and typography.…
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Finishing is quite literally what you may think. It’s the finishing touch on the packaging product, sealing in the design and helping it maintain its shape and look. In case you missed it, in our last post we spoke about packaging accessories. Little additions that accentuate your packaging. However, when it comes to finishing, we…
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Let’s talk accessories. No, no. Not jewellery, handbags or sunglasses. I’m talking about little additions to complete your packaging and make it unforgettable. Packaging is, in most cases, the first contact that a consumer will have with your brand. Don’t you want to stand out? By adding accessories to your packaging, you can be sure…
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