Choosing the right packaging visual style is one of the most critical decisions a small- or medium-sized business owner will make. The graphics on your box or label are often the first thing a customer sees. This visual choice – whether to use realistic photography or expressive illustration – immediately sets the tone for your…
For small- and medium-sized businesses, the goal os packaging is often to attract a target demographic. However, true market strength comes from universal appeal. Inclusive packaging design proactively creates solutions that are easy to open, read, and understand for all consumers, including those with visual impairments, mobility challenges, or cognitive differences. Designing with inclusivity in…
Packaging isn’t just a modern innovation; it’s a fascinating reflection of commerce and culture throughout history. For small and medium-sized businesses, understanding packaging history provides a rich source of inspiration. Many of the most popular and timeless design trends today are directly influenced by classic forms and materials from the past. By referencing these historical…
Every product tells a story. Often, the packaging tells the story first – it’s more than just a bag or a box. It’s a silent salesperson It communicates your brand’s personality, protects your product, and influences how consumers feel and act. Understanding the packaging psychology behind your choices helps you make smart decisions. It can…
In today’s fast-paced world, consumers expect more than just a great product – they crave unique experiences and deeper connections with the brands they love. While QR codes have been a reliable way to bridge the physical and digital, the realm of smart packaging is rapidly evolving. Emerging technology offers incredible opportunities to make your…
Our packaging design trend predictions happen at the start of every year to give us an idea of what to expect (design wise) for the year ahead. Last year, we predicted trends like fluorescent colours, serif fonts and sustainable packaging materials. Read on to see what we think will be on trend in 2025! Sustainable…