Nowadays, convenience packaging seems to dominate the food industry. With time being one of the most precious commodities, there’s a greater demand from consumers on-the-go for accessible, ready-to-eat meals. As a result, here are 6 things you should consider if you want to package with convenience in mind. Serving/Portion Size Millennials and younger generations largely…
Colours and design are powerful elements in any package to make a brand statement. Certain colours are synonymous with enjoyment and holiday celebrations. As a result during holiday seasons, businesses launch special products in theme packaging. For example, if red is the main colour used in a design, the viewers will get the feeling of…
If you’re a business considering custom packaging, the selection of materials and their thickness levels are essential to the decision-making process. By doing so, it’s important to consider the callipers (the weight or thickness) of various packaging materials that would be best for your product. Here’s a quick guide to help you out! Corrugated Materials…
Over the years, die-cut window packaging has become a popular and important manufacturing process in creating illustrative designs. In general, die-cutting involves a machine that cuts a particular material into the desired shape to create unique, custom packages. However, with increasingly innovative and strategically-placed windows, many packaging designs are able to successfully highlight their actual…
Whether you’re a business owner with zero design skills or a professional graphic designer of 10 years, I think we can all agree that free design resources are great to have. When I say “design resources” I specifically mean: fonts images icons design tools (like photo editors and colour pickers) templates and mockups Back in…
Trends are constantly changing, and we are always staying up to date with different packaging concepts and designs. In 2019, we wrote a blog post about trends and for the most part, they’ve already changed drastically. In case you missed it – click here. If you need a quick recap, here were the trends for…