Custom packaging should be as unique as your business! But what happens when boxes and bags aren’t enough? Today, we’re introducing you to flexible packaging as an alternative to the standard boxes and bags. Keep reading to learn more!
what is it?
First of all, what is flexible packaging? Any kind of packaging made with non-rigid materials falls into this category! This method uses films, foils, and other flexible materials to create packaging like pouches and bags.
There are several advantages that make it a great option for packaging.
First, it’s eco-friendly! Packaging made with flexible materials requires less material, and can even be made more efficient. It’s also easier for customers to buy, transport and store. Additionally, it can protect its contents from moisture, UV rays, dust, mold and other contaminants.
flexible packaging examples
The examples of flexible packaging below show a variety of shapes and features. Let’s look at some different applications of this packaging technique.
Food and Home
Pliable materials are often used in food packaging. Since it can protect contents from moisture, mold and other contaminants, they make great choices for perishable items. The examples below show different food packages that use flexible materials.
Interior paint has also started using pliable materials for their paints. The Premier Ready to Roll paint by Canadian Tire puts the paint in a bag rather than in a metal can. It claims to be easy to carry and store with its die-cut handle and screw cap closure.
Flexible Packaging for Cosmetics and Personal Care
Some personal care products offer pliable packaging options as refills. Customers purchase a product with rigid packaging, and can purchase these refill bags when they run out of product. Since this type of packaging takes fewer materials and energy to produce, it’s more eco-friendly!
The two bags above are used for soaps and shampoo, but this concept also applies to makeup! In 2020, Maybelline introduced its FitMe refill bags, following the same packaging concept.
We can’t talk about this method without mentioning mailer bags! Poly mailers and bubble mailers are great examples, since they can hold so many different items for transit.
This type of packaging is flexible for many business types. Especially with the increased level of e-commerce caused by COVID-19, poly mailers are a great low-cost option. They’re also highly customizable!
How can I decide if this is right for me?
Not sure if this kind of packaging is right for you? Our knowledgeable packaging consultants can advise you on what packaging solutions will suit you best. Whether you have your own design or you’re starting from scratch, our design specialists are with you every step of the way! Contact us today to learn more about how we can make your packaging dreams come true!