In the world of custom packaging, timing is everything. We often discuss the 3 to 4 months it typically takes to bring your packaging vision to life, especially when preparing for the busy holiday season (I know it’s June – just hear me out! It’s time to plan). For many business owners, committing to a…
In the world of custom packaging, we often spend a lot of time talking about how a box looks on a shelf or an Instagram feed. But there is another, more quiet side to design: how it feels in a customer’s hands. As we look at the changing demographics across Canada, it’s becoming clear that…
In the world of custom design, there has long been a subconscious link between ‘heaviness’ and ‘quality’. Historically, a heavy box or a thick shopping bag singled a premium investment. However, as we move toward a more sustainable and efficient future, lightweighting in packaging has emerged as a smart way to lead your industry. The…
Custom packaging inserts are often the unsung heroes of a successful brand strategy, transforming a standard delivery into a high-end brand experience. Packaging is frequently viewed through the lends of protection, but it’s so much more than that. The internal architecture of your box – the trays, dividers, and placeholders – serves as a powerful…
In today’s competitive Markey, every touchpoint with your customer is a branding opportunity. We’ve already addressed how lamination helps to perceive your brand, and, while exterior packaging gets your product noticed on the shelf or in transit, the true magic often happens inside the box. The double-sided print isn’t just a design flourish; it’s a…
When a customer receives your package, their experience is already about halfway through the cycle (it actually started when they first considered purchasing form you!). The moment their hands touch the box, their brain processes a series of sensory expectations. Choosing between a matte or glossy packaging finish isn’t just an aesthetic choice; it’s a…