Customers are an integral part of every business because they are the ones buying your products and services. However, did you know that they can also help you grow, promote your brand, and potentially save you costs in the long-run? Today, we’ll be going through why investing in customer service is important, and how we…
We’ve discussed a lot about packaging trends, various mistakes to avoid and the importance of biodegradable materials in our previous blog posts. So, now it’s time to show you some of our top packaging designs that we feel meet the criteria of “great packaging!” We gathered some of our favourite posts from September and shortlisted…
Are you considering custom packaging? If you answered. “Yes,” that’s great! Custom packaging is an excellent and effective way of creating brand awareness and attracting new customers! However, if done incorrectly, it can be very costly and can hurt your brand’s image. To prevent this from happening, we’ve put together a list of 5 common…
Sometimes it’s easy to differentiate yourself from your competitors and show your brand’s value. Offer innovative styles, out-of-the-box flavour combinations, engage in charity initiatives. However, sometimes it’s not so simple. When you’re in an industry where businesses are similar, it may be daunting to figure out a new edge. One important thing you can do…
Packaging is more than just cardboard and plastic. It’s your customer’s first experience with your brand. Inadequate and generic packaging can be very detrimental to your company’s image if it leads to damaged products and fails to appeal to your customers. With custom packaging, you can make a positive impact, improve your reputation and stand…
A business personality is a set of human characteristics that can be attributed to individual brands. Customers are more likely to purchase a brand if its personality is similar to their own. In turn, developing a good business personality is essential to the branding efforts of a company. Businesses can successfully increase their brand’s equity…