Earth is the only livable planet, and everyone must play their part in preserving the environment. The sooner this sets into the minds of producers and consumers the better off we are. Eco-friendly packaging is one of the many ways companies can help make a difference. Now, understanding this is simply not enough. Companies must…
95% of all businesses fail every year according to Forbes. Many things come into play but one of the biggest reasons is poor packaging decisions. Customers simply don’t have the time or energy to weigh the advantages and disadvantages of your product. So they use a shortcut to make their decision. That shortcut is your…
With several locations in the Greater Toronto Area (GTA), Hattendo is a famous confectionary brand. Recently it gained a lot of attention across its social media for its creative and illustrative seasonal packaging. So without a further ado, find out how our design specialists designed Hattendo’s seasonal packaging for the Winter of 2021! About Hattendo…
It’s no surprise that nowadays a majority of brands are on social media in some way, shape or form. However, having a social media presence goes beyond having a profile with content. It means creating content tailored to the interests and needs of your target audience. By doing so, you can effectively build trust and…
It’s no secret that since the global pandemic started, reliance on online shopping has grown and continues to grow. Now more than ever, businesses are using their e-commerce platforms to bring in revenue and keep their brand afloat. To keep up with the increasing demand, most businesses opt for generic packaging (mailer bags and boxes), and add…
A business personality is a set of human characteristics that can be attributed to individual brands. Customers are more likely to purchase a brand if its personality is similar to their own. In turn, developing a good business personality is essential to the branding efforts of a company. Businesses can successfully increase their brand’s equity…