A business personality is a set of human characteristics that can be attributed to individual brands. Customers are more likely to purchase a brand if its personality is similar to their own. In turn, developing a good business personality is essential to the branding efforts of a company. Businesses can successfully increase their brand’s equity…
If you’re an online retailer, one of the most important aspects of your business is making sure your products get to your customers without damage. As a result, it’s important to pay close attention to the details when you’re selecting the right box for your products. With the right packaging you will attract new customers,…
Whether you’re a business owner with zero design skills or a professional graphic designer of 10 years, I think we can all agree that free design resources are great to have. When I say “design resources” I specifically mean: fonts images icons design tools (like photo editors and colour pickers) templates and mockups Back in…
The design of your packaging goes beyond just protecting the actual product. It represents your business and brand. You have to consider what your packaging components convey to the potential consumer and acts as a marketing tool where you can’t communicate with your target market individually. Among a sea of competitors, the biggest challenge for…