Earth is the only livable planet, and everyone must play their part in preserving the environment. The sooner this sets into the minds of producers and consumers the better off we are. Eco-friendly packaging is one of the many ways companies can help make a difference.
Now, understanding this is simply not enough. Companies must practice what they preach but questions like the following may keep them on the edge:
- Do customers really care about sustainable packaging?
- Is it worth using only eco-friendly materials for packaging?
So, what is eco-friendly packaging?
‘Eco-Friendly packaging refers to the sourcing, development, and use of packaging solutions that have minimal environmental impact and footprint.’
Simply put, eco-friendly packaging refers to packaging that doesn’t contribute to further depletion of natural resources. Some alternatives to traditional packaging include cornstarch, bamboo, sugar cane and paptic.
Is it viable and cost effective?
A lot of brands see the potential and the reward for going green. However, most are still unsure about its effects on their business.
Let’s talk about 5 reasons how green packaging can help your brand financially.
Expand your customer base
The demand for sustainable eco-friendly products is growing every day. According to a report commissioned by World Wildlife Fund (WWF), the popularity of internet searches for sustainable goods around the world has increased by 71% in the last 5 years.
Most consumers prefer brands which are conscious about environmental effects when it comes to making their buying decisions.
Going green will attract more customers and increase retention depending on your brand’s attitude towards the environment.
Improves your brand image
Eco-friendly packaging creates a good impression of your brand. It displays that you care about the environment as well depicting that you are a responsible company. Studies show that 78% of customers between the ages of 18 and 72 feel more positive about a product or manufacturer whose packaging contained recycled materials.
Connecting it back to our first point, by going green and telling people about it, you not only reach more customers but also build loyal brand advocates.
Reduces Shipping Costs
By choosing to work with a custom packaging company that specializes in sustainable packaging, you can significantly reduce your shipping costs.
Well, custom packaging companies work with your brand to create smarter packaging. Reducing the size to have a custom fit for your product is one of the ways. When a brand reduces the size of its packaging it ticks two significant environmental boxes.
It reduces the number of raw materials used to create the packaging. Reduced materials also mean reduced effort at the end of the packaging cycle when it comes time to dispose or reuse it. Also, smaller is almost always less expensive.
From transporting to handling and storage, going green and reducing packaging sizes will significantly reduce your cost. You can learn more about custom packaging here!
Eco-friendly packaging is easier and faster to biodegrade
Switching from traditional plastic packaging to paper and cardboard materials has many benefits. Paper shredders are a great way to properly discard of any waste packaging, making it easier for the packaging to biodegrade much faster. Industrial shredders are a great option if you are looking to shred high volumes of your waste packaging fast.
Reduce your brand’s carbon footprint through eco-friendly packaging
We’ve talked about the cost-effectiveness of going green. Take this next point as advice rather than a direct financial benefit.
Every brand sets financial goals, but many don’t think too much about setting healthy environmental goals for their company. Eco-friendly packaging is better for the environment as it is made of recycled waste material which reduces the consumption of resources.
The green movement has led to a wave of innovative new eco-friendly alternatives to traditional packaging materials. From recyclable plastics to biodegradable containers, there is seemingly no end to the options available to the environmentally conscious business. To learn more check out LeKAC’s blog on the pros and cons of sustainable packaging.
Our approach towards green packaging material is one of the many things we could do to create a healthier environment than we currently live in.
In recent years, there has been a positive shift towards eco-friendly packagings. Whether your decision of choosing an environmental packaging is economical or environmental, choosing eco-friendly packagings has huge benefits.
Still not sure whether or not sustainable packaging is meant for your business?
LeKAC offers professional advice and helps businesses gain more insight into eco-friendly packaging. We offer tailored solutions to make sure your business gets the recognition it deserves. Contact us today for more information!