What if every piece of packaging could be personalized directly to its recipient? This is made possible through a process called variable data printing! In increasingly competitive markets and as industries like e-commerce become more popular, making lasting impressions on your customers is more important than ever.
What Is Variable Data Printing?
Variable data printing (VDP) is a digital printing method that allows you to change text, graphic and images from one item to the next, without stopping the printing process! Printing softwares draw from a database for custom information for individual print jobs, allowing for even more customization! This means each box can be personalized to include different names, addresses, or even product recommendations!
The Power of Personalization in Packaging
You’ve already started on your custom packaging journey, but why should you consider using VDP? Personalized packaging is more than just aesthetics, it also helps you build stronger customer relationships!
- Enhanced Customer Experience: Packaging with a customer’s name or a message feels personal. Especially for businesses that predominantly conduct their business online, packaging is sometimes the only impression you get to make on your customer. Adding personalization can show that you value them–even if you’ve never interacted with them!
- Targeted Marketing and Promotions: Use VDP to provide unique discount codes or product recommendations based on previous purchases!
- Improved Brand Loyalty: When your customers feel recognized, their loyalty to your brand grows. Personalized packaging shows that you pay attention to detail, making your brand more memorable.
- Operational Efficiency: VDP also can help reduce the need for larger inventories of generic packaging. You can print what you need, when you need, saving you storage space and minimizing waste.
Creative Uses of Variable Data Printing
Applications of VDP go past simple name personalization. Imagine embedding QR codes that lead to personalized landing pages, tutorials, or exclusive content. Or printing unique serial numbers for authenticity. It can even be used to print different language options based on their shipping destinations! Every piece of packaging can become a dynamic tool to communicate with your customers!
Interested in learning how VDP can transform your packaging? Contact us today to speak with one of our knowledgeable Business Development consultants for a free consultation!
