Creating a product out of nothing is a feat in and of itself. But what happens when your precious product makes it into the hands of the customer – especially if your packaging just isn’t quite right? For small and medium-sized business owners, custom packaging is a powerful tool for branding and protection, but there is a lot of room for common mistakes to happen. Even seasoned entrepreneurs can make a mistake or two if they’re not careful.
Don’t worry! We’re here to help you identify the top 5 most frequent custom packaging mistakes and, more importantly, show you how to fix them and avoid them entirely. Think of us as your friendly guide to packaging perfection.
Mistake #1 – The “One Size Fits All” Fiasco
Using generic, ill-fitting packaging that’s either too large or too small is the top packaging mistake we see! If your packaging components are too large, this leads to wasted space, higher shipping costs and potential product damage from jostling. On the opposite side, if your packaging is too small, you risk the product breaking and a frustrating unboxing experience. Although it may seem like a good idea to standardise your packaging to one size, it will cost you more in the long run.
How to Fix? Audit Your Products – group your products by size and fragility. You might find you need a few different standard custom sizes rather than just one. This protects your product, reduces material waste, and lowers shipping costs. If you are really set on having one packaging component size, then a compromise would be to create custom inserts that are laser cut to your different products! This will reduce the potential for breakage during transit.
Mistake #2 – Neglecting the Unboxing Experience
I sound like a broken record at this point mentioning how significant the unboxing experience is for a customer. While your product may be amazing, if the packaging is difficult to open, flimsy, or simply uninspiring, it tarnishes the entire customer experience. In a world of unboxing videos and social sharing, a bland or frustrating unboxing is a messed opportunity – and a critical mistake. In extreme cases, it may even lead to a decline in sales.
How to Fix? Think Beyond the Box – Consider the ‘journey’ your customer takes from receiving the package to getting to your product. Add thoughtful touches such as custom tissue paper, a branded thank-you note, or an interior design that creates a delightful reveal. Don’t forget to make the component easy to open and aesthetically pleasing.
If you need more inspo regarding the unboxing experience and the psychology behind it, check out these blog posts: How to Create a Memorable Unboxing Experience and Luxury Unboxing – Crafting a Premium Experience.
Mistake # 3 – Design Disconnect
Your packaging is a silent salesperson, so what happens when you ignore your brand identity? Your design should reflect the brand’s personality, values and visual identity. Inconsistent colours, fonts, or a generic look can confuse customers and make your brand forgettable. This not only weakens your brand recall, but also makes it harder for customers to differentiate you from competitors. It’s a missed opportunity to reinforce your unique selling proposition.
How to Fix? Brand Guidelines are Key – ensure your logo, brand colours, and typography are consistently applied to your packaging and always have a simple one-pager ready to go for any third parties you may use for design! Use design elements, imagery, and concise messaging to communicate what makes your brand unique and why customers should care. Your packaging should feel like a natural extension of your marketing.
Mistake #4 – Overlooking Sustainability (or “Greenwashing”)
In today’s eco-conscious market, ignoring sustainable packaging options or making false claims about materials is a significant mistake. Consumers are increasingly scrutinising brands’ environmental impact and are willing to pay more for eco-friendly choices. Failing to address sustainability can alienate a growing segment of your customer base and damage your brand’s reputation. Authenticity and action truly matter with the aging generations and there’s no going back now!
How to Fix? Do Your Research – explore options like recycled content, recyclable, compostable, or biodegradable materials. Also, be transparent with your clients; if you’re making sustainable efforts, communicate them clearly and honestly on your packaging. Most importantly, avoid excessive packaging – especially if it isn’t eco-friendly.
Mistake #5 – Going It Alone
Many small business owners try to handle custom packaging entirely themselves or opt for the cheapest, most generic solutions to save money. While this may work in the short run, this can lead to costly mistakes like poor material quality, printing errors, compliance issues, and ultimately, a less impactful product presentation. Such DIY approaches often result in critical design flaws, production delays, and unexpected costs that far outweigh any initial savings. It’s a classic case of being penny-wise and pound-foolish.
How to Fix? Leverage Expertise and Invest in Quality – packaging is a specialised field. Partnering with a custom packaging specialist (hi, hello!) saves you time, money and headaches in the long run. Reputable partners ensure your packaging is durable, compliant and beautifully executed, reflecting the quality of your product. Plus, if something goes wrong with your order, your packaging partner will take care of it instead of you having to scramble to figure out an alternative solution!
Avoid Mistakes and Elevate with LeKAC!
Navigating the world of custom packaging can seem daunting, but it doesn’t have to be. By understanding these common mistakes and knowing how to avoid them, you’re already on the path to success.
At LeKAC, we specialise in helping small and medium-sized businesses like yours create custom packaging that truly stands out. From free consultations and material advisement to graphic design support and seamless delivery coordination, we’re here to ensure your packaging is perfect. We’ll help you avoid these errors and design packaging that protects products, enhances brands, and delights customers!
Ready to transform your packaging and make a lasting impression? Don’t make the mistake of waiting! Contact LeKAC today for a consultation and let’s craft the perfect custom packaging solution for your business.
