Located in St. Andrews By-the-Sea, New Brunswick, Bucca dell’Acqua is a bookstore and art gallery bringing fresh reads and art to their community. As a budding bookstore, we worked with Kate to create branding to help give it a strong visual identity. Eventually, we also helped create their in-store packaging! Read on to learn more about their journey working with LeKAC’s branding and custom packaging services!
Introducing Bucca dell’Acqua
Run by Kate and Dominic Bucca, Bucca dell’Acqua’s goal is to serve their community with new books year round. In our initial conversations with Kate, they mentioned that while St. Andrews has a number of used bookstores, there was a noticeable gap for new and recent releases (the nearest major bookstore is an hour away by car in Saint John–we checked!). The town has a supportive year-round population and sees approximately 80,000 tourists in the summer.
As for the store’s name, Bucca is their last name, but it also means mouth. Paired with “dell’acqua” (meaning “of the water/sea”), the business’ name is a playful homage to the town and also their street location–Water Street! As former educators and writers, Kate and Dominic wanted to show that the arts were valued, which played into their design requests for their branding. Part of Kate’s vision included a lobster reading a book in the logo and bookmarks that doubled as business cards! The overall vibe was clean, simple, chic and high-end. With those instructions in hand, we got to work on the branding!
Moodboard and Initial Concepts
As fellow book lovers, our team got to work quickly. We first provided two moodboards for the upscale seaside bookworm vibe we knew Kate was looking for, using their requests and our knowledge of the store’s mission:
Ultimately, they decided on Mariner’s Tale, and we got started refining the details. We created a variety of logos, icons and wordmarks that their team could use for a variety of things, from signage, business cards and more!
From Branding To Packaging
Once the branding was complete, our Business Development team also helped her create packaging for the store! Our in-house graphic designer created some packaging mockups to see how the branding could be incorporated in packaging! With some slight adjustments to the bag design, we created cardboard paper bags, totes and bookmark style business cards for the store!
Today, Bucca dell’Acqua’s packaging is not only a part of their customer experience, but it also functions as walking advertising! Our favourite part of the entire process is seeing Kate’s vision come to life. Creating a strong brand can not only help your business stand out from competitors. It can also help leave a lasting impression on your customers, ultimately leading to higher customer satisfaction and retention!
To get started on your own branding and custom packaging journey, contact us today or check out our website for more details! For all your books, art and other necessities, be sure to check out Bucca dell’Acqua!
Bucca dell’Acqua
213 Water St, St. Andrews, NB E5B 1B4
506-814-9503
