When it comes to designing packaging, sometimes the inside can be forgotten. This can be a great tool to set your packaging apart. In this blog post, we’re showing you 4 ways to use inside print in your packaging!
as information
Sometimes, instead of using a paper insert, brands will print instructions on the inside of their packaging. A great example of this would be Rice Krispies printing the recipe for Rice Krispies squares on the inside of their cereal boxes!
Other brands like The Inkey List also use inside print to provide skincare information to their customers. By tearing on a perforated line, customers can access the information inside the box.
Using interior print in this way adds value to your packaging by being multi-use!
for aesthetics
Some companies use interior print to make their packaging look beautiful! This can make plain packaging pop, or add to an already stunning design.
It’s important to make sure that if you’re using inside print for the purpose of aesthetics that it’s not too over the top. There’s a fine line between too much and just right. If you’re not sure if you’ve crossed that line, one of our in-house design specialists can help!
to connect with your customers
As a way to connect with customers, e-commerce businesses also use this technique. While it can also be beautiful, it’s also a great way to create a memorable unboxing experience!
as a call to action
Some packaging like subscription boxes may also include a call to action! These are used as a way to connect with clients and promote engagement after they receive their products.
Is Inside Print Right for me?
Inside print can add value to your packaging in so many ways! From its aesthetic value, to a more functional purpose, there are so many options to choose from. If you’re not sure what’s best for your business, our design specialists can help you out!
Contact us today to learn how we can make your packaging dreams come true! Whether you have your own design or you need a little advice, we’re with you every step of the way!
