If you’re looking to add a little sparkle to your packaging, you’ve got options! In this post, we’re talking about metallic finishes two ways: through metallic Pantone inks or foil stamping. What’s the difference between the two? Which one should you choose? Keep reading to learn more!
Metallic Pantone Ink
Pantone is a colour system that uses blended CMYK values to create a solid colour. Instead of being made up of layered dots, Pantone colours are solid and can also come in metallic finishes!
Pantone has specifically formulated metallic inks for packaging that are extra durable! These colours are resistant to oxidization and hue change.
Printing a metallic finish using metallic Pantone inks means your design will be flush to the surface of the packaging. Think of it like using a metallic marker to write on paper; you get all the shine, with none of the texture! Additionally, if your packaging needs a coating, it won’t sacrifice the shine of the ink.
Instead of printing directly on the surface of the packaging, foil stamping uses pressure and heat to press a sheet of metallic foil into the design.
While Pantone inks are flat to the touch, foil stamping results in some texture. By combining foil stamping with embossing and debossing, you can achieve various luxurious-looking finishes!
Which Method Should I Use?
We’ve explored metallic finishes two ways, but which one is right for your business? Both options add a luxurious look to your packaging, but each have their own considerations!
For example, foil stamping and the metallic foil can cause issues when recycling packaging. Pantone metallics on the other hand create no waste in the recycling process. These inks are also more flexible, and can be used in different printing techniques!
According to Pantone, metallic inks are less expensive than using foil stamping. Most production facilities use the Pantone colour system for printing, so it’s easier to switch to a metallic ink.
Despite this, opting for a foil stamped metallic finish can be worth it to achieve more dimension! Though Pantone inks are good for spot colour, since they are flush to the packaging, they can lack the depth that foil stamped products can have.
Still not sure which is right for you? Contact us today to speak with one of our knowledgeable packaging specialists for a free consultation! Whether you have your own design or need someone thing completely unique, we’re with you every step of the way!