Every year, the Pantone Colour Institute chooses a colour to reflect the year ahead. This year, the Colour Institute announced that PANTONE 17-3938 Very Peri is the colour of 2022! The Pantone Colour of the Year influences multiple industries including packaging, and sets design trends for the coming year. But how did they decide on…
If you’re looking to add a little sparkle to your packaging, you’ve got options! In this post, we’re talking about metallic finishes two ways: through metallic Pantone inks or foil stamping. What’s the difference between the two? Which one should you choose? Keep reading to learn more! Metallic Pantone Ink Pantone is a colour system…
When it comes to designing packaging, sometimes the inside can be forgotten. This can be a great tool to set your packaging apart. In this blog post, we’re showing you 4 ways to use inside print in your packaging! as information Sometimes, instead of using a paper insert, brands will print instructions on the inside…
Custom packaging should be as unique as your business! But what happens when boxes and bags aren’t enough? Today, we’re introducing you to flexible packaging as an alternative to the standard boxes and bags. Keep reading to learn more! what is it? First of all, what is flexible packaging? Any kind of packaging made with…
Organization in writing is essential to making sure you get your meaning across. By using typographic hierarchy, you can make sure that your reader can see and understand what you’re writing down. But what is typographic hierarchy? How can you use it in your packaging? Keep reading to learn more! Defining typographic hierarchy Typographic hierarchy…
Minimalism has become quite popular over the years as a design philosophy and way of life. Some people however, think that minimalistic packaging is the same as simplistic. Though there definitely are overlaps between the two, there are some very unique key differences. Let’s look at minimalistic packaging in contrast with simplistic. Minimalistic Packaging Minimalistic…