It’s our favourite time of the year now that the Pantone Colour Institute has announced their Colour Of The Year! In 2024, the new colour on the scene is Peach Fuzz PANTONE 13-1023!
Why is this important news? This colour announcement has impacts on industries like packaging, fashion, technology and more! In this post, we’re introducing you to Peach Fuzz. Read on to learn more about this shade!
Wait… Who Is The Pantone Colour Institute?
If this is your first time hearing about the Pantone Colour Institute, don’t worry, we’ve got you covered. The Colour Institute is a unit inside the overall Pantone company. They do things like colour forecasting, offer colour solutions for businesses and offer colour consulting! The Colour Institute uses colour psychology to make selections that capture our collective mood. All over the world, people anticipate the Colour Of The Year announcement to see how they can incorporate it into their products! On top of all that, this year marks 25 years of the Colour Of The Year Initiative by Pantone!
Introducing Peach Fuzz
Peach Fuzz is a “velvety gentle peach” that is appealing to a wide audience. Very Peri (2022) and Viva Magenta (2023) were bold, vibrant colour choices that placed emphasis on connecting to one another through the merging of our digital and physical lives. Similarly, Peach Fuzz’s selection highlights our “desire for togetherness” and sanctuary in a year of global turmoil.
In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.
Leatrice Eiseman, Executive Director, Pantone Colour Institute (Source)
The tone has a vintage vibe, but is being embraced in a more modern setting. We’ve already seen the shade gaining traction in fashion for Spring and Summer collections!
Peach Fuzz’s Impact On Packaging
Overall, the colour’s warm and inviting nature makes customers want to reach out and touch it. This means that incorporating this year’s Colour Of The Year into your packaging design may increase shelf appeal and draw your customers’ eye! Peach Fuzz “tempts the taste buds with thoughts of sweet and delicate scents and treats”.
Interested in incorporating the newest Colour Of The Year into your packaging or branding? Contact us today for a free consultation with one of our knowledgeable Business Development consultants or in-house Graphic Designer!
Don’t have warm and and fuzzy feelings for this shade? Check out Pantone’s colour matching system to find your perfect fit!
