Our packaging design trend predictions happen at the start of every year to give us an idea of what to expect (design wise) for the year ahead. Last year, we predicted trends like fluorescent colours, serif fonts and sustainable packaging materials. Read on to see what we think will be on trend in 2025!
Sustainable Packaging
Similar to last year, we’re predicting that sustainable packaging will be on trend for 2025. This not only means eco-friendly paper packaging, but also alternative materials! Think sugarcane, bamboo, and in some cases, even mushrooms!
As more businesses begin to shift away from single-use plastics with the implementation of the plastic ban, we anticipate this trend to gain even more popularity.
Illustrative Designs
In 2023, we predicted that the use of cartoon characters in designs would take off. Our prediction for this year is in a similar vein, though it isn’t just restricted to characters! We predict the use of illustrations in packaging designs as a major trend for 2025. The use of illustrations can add a whimsical, fun touch to all kinds business’s designs.
From detailed to minimal, illustrations can also help tell a story about your brand without overloading your design with text! Check out our blog post on illustrative vs text-heavy design to learn more about how you can use illustrations in this way!
Feature Cutouts
Adding die-cut windows to your packaging isn’t a new concept for packaging. However, using die-cut windows as a central feature of your design can help elevate it and act as a design element! Using window patching in your packaging can help get your customers excited about your products by offering them a sneak peek!
AI Design
Generative AI for design is increasing in popularity. We recognize that this is a powerful tool that can help visualize your ideas in an instant, and we anticipate a rise in AI-generated designs in 2025. This doesn’t just mean two dimensional art, this also means 3D mockups! Though we know that generative AI art is gaining popularity, this is one design trend we won’t be partaking in this year.
Our in-house Graphic Design team proudly works on every design that our clients bring us. This way, you get packaging that’s 100% unique to you and your business!
How Can I Incorporate These Packaging Design Trends?
Using design trends is an easy way to create eye-catching packaging. Interested in seeing how these packaging design trends can work for your business’s packaging? Contact us today for a free consultation! Not interested in packaging, but still want to work with us? Check out our Marketing Services to see how we can help!
