When creating custom packaging for your business, the design is sometimes the most daunting. With so many different design trends to choose from, it can be difficult to decide on what you want your packaging to look like!
In today’s blog post, we’re breaking down two popular design trends: text heavy and illustration heavy design!
Read on to learn more!
what is text heavy design?
Text heavy designs usually include–you guessed it–a lot of text. It’s up to you how detailed or complex your text heavy packaging is!
These usually include a mixture of fonts as the basis of their designs, and can be seen as more informative.
With text heavy designs, layout is important to make sure that the text reads the way that you’d like it. Using a combination of fonts lets you draw the customer’s eye where you want emphasis.
Although it might be tempting to use multiple fonts, too many fonts at once can be distracting.
Deciding on font pairings can be intimidating. Websites such as Fontjoy randomize different font pairings, taking the guesswork out of making them yourself!
illustration heavy design
Illustration heavy design is the opposite of text heavy design. In this design trend, illustrations are the focal point of the packaging.
Depending on your goals, the illustrations can be as detailed or as simple as you’d like! Detailed illustrations are more luxurious while simple illustrations can be perceived as more playful and fun.
Using text on illustrative packaging is common, but the text is not the focus! The illustrations take centre stage, becoming the stars of the show.
why should i choose between text heavy and illustration heavy design?
Your packaging should convey your business’ voice, while appealing to the end customer.
Based on what industry your business is in, your packaging needs will differ. For example, if you’re an e-commerce company, you can use these design trends can help you create a memorable unboxing experience!
While both design trends can yield stunning results on their own, they’re even better together! If you’re having trouble deciding what font to use or what design you want, our design specialists are here to help!
Interested in getting started? Contact us today to learn more about how we can make your packaging dreams come to life! Whether you have your own design or you’re starting from scratch, we’re with you every step of the way!