If you read our last branding post, you’d see that we very briefly touched on brand voice (visual & verbal tone) as well as font. By now, you know everything needs to be consistent throughout your brand in order to build customer loyalty and long-lasting relationships – so how do these two elements go together?…
If you’ve ever worked with LeKAC, you’ve likely also worked with a LeKAC Graphic Designer. While we do custom packaging, we also expanded our services to include branding and graphic design amongst other services! But why would you work with a graphic designer if you could just do it yourself? In this blog post, we’re…
A brand kit encompasses all the visual elements of your brand. It’s essentially a cheat sheet for your marketing department or third-party to understanding and communicating your brand’s identity. Brand kits are typically sent to graphic designers, partners, external stakeholders and internal teams and it’s a vital part of your strategy whether you’re a company…