Every year, we bring you 5 design trends for the year ahead. Now that we’ve entered 2023, we’re ready to forecast upcoming packaging design trends for the year ahead.
Keep reading to see what we think will be trending in 2023!
A strong, bold typeface is perfect for captivating customers’ attention! Bold type can be informative about the product, or can even act as a design element!
Using bold type can also be seen as an extension of the quirky text-based design trend we forecasted for 2022. This design trend not only provides immediate visual attraction, but can also quickly convey your brand’s message and product highlights.
Minimal and Clean
There’s a reason why minimal designs never go out of style. Keeping your packaging design simple, clean and minimal can also give the impression of transparency with the brand having “nothing to hide”.
This trend is applicable in a wide variety of business types, from skincare, cleaning products, beverages and more! If you want the focus to be on your product, this design trend is the way to go! With minimal designs, you can also use textured paper to add tactile intrigue.
Bright, vibrant colours are already on trend for 2023 with the announcement of Pantone’s Colour of the Year. This trend will step away from minimalist neutral colours to embrace a more lively palette! Overall, vibrant colours add a playful touch to any packaging, and can draw immediate customer attention!
By mixing this trend with some of the other trends in this post, you can create a unique packaging design that’s punchy and fun!
Using cartoon characters to represent your brand is making a comeback this year! In this version of this trend, we’re looking at line art-based mascot illustrations. Though using cartoon characters might not be for all businesses, it’s great for those who want to add a quirky touch to their brand identity.
Especially with the plastic ban regulations in motion starting this year, many businesses will be making the switch to sustainable materials. Though this is a trend for this year, making the switch away from plastic packaging for more eco-friendly alternatives is on track to become a social norm.
Some businesses have already adopted this trend in order to comply with the restrictions set by the Canadian government. For example, Tim Horton’s recently unveiled their new fibre lids and wooden cutlery.
How Can I Incorporate These Trends?
These 5 design trends can be used on their own or in combination with each other to create designs that can speak for your brand. Not sure what direction you want your brand’s image to go in, or you need a refresh and don’t know where to start? Ready to embark on your custom packaging journey? We’ve got you covered. Contact us today to find out how we can help!