Every product tells a story. Often, the packaging tells the story first – it’s more than just a bag or a box. It’s a silent salesperson It communicates your brand’s personality, protects your product, and influences how consumers feel and act. Understanding the packaging psychology behind your choices helps you make smart decisions. It can…
In today’s fast-paced world, consumers expect more than just a great product – they crave unique experiences and deeper connections with the brands they love. While QR codes have been a reliable way to bridge the physical and digital, the realm of smart packaging is rapidly evolving. Emerging technology offers incredible opportunities to make your…
Our packaging design trend predictions happen at the start of every year to give us an idea of what to expect (design wise) for the year ahead. Last year, we predicted trends like fluorescent colours, serif fonts and sustainable packaging materials. Read on to see what we think will be on trend in 2025! Sustainable…
Generative AI is a powerful tool that is being incorporated in all kinds of businesses. But how can you use it in your packaging? Is it the right tool for you? Read on to learn more! AI For Design Generative AI tools have been incorporated into many design softwares. Using these tools can help create…
Chaos packaging is a fun way for companies to draw attention to their brands. These products are memorable, and generate buzz and hype! Not sure what we mean? Here are some of our favourite examples! Vacation Topping this list is Vacation’s Classic Whip sunscreen. Canister sunscreens are not new to the market, however they often…
Digital natives are individuals who have grown up surrounded by the internet. Those who fall into this demographic usually include members of Gen-Z and millennials who have had their lives shaped by access to the world wide web. When creating packaging targeted at these groups, it’s important to consider how they might interact or react.…