For small- and medium-sized businesses, the goal os packaging is often to attract a target demographic. However, true market strength comes from universal appeal. Inclusive packaging design proactively creates solutions that are easy to open, read, and understand for all consumers, including those with visual impairments, mobility challenges, or cognitive differences. Designing with inclusivity in…
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Over the years, with commitments to sustainable practices, one term has become crucial in packaging design – mono-material packaging. This simple concept or designing packaging entirely from a single material type is perhaps the most effective way to ensure that your product’s packaging is easily and fully recyclable. For consumers, this simplicity removes the headache…
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Consumers don’t just buy products; they buy into brand values. For businesses of any size, your custom packaging is a powerful, public platform for communication what you stand for. Choosing specific materials, inks, and messaging turns a simple box into a definitive statement. When done right, this commitment builds deep customer loyalty and sets your…
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For many business owners, a business card is the smallest physical representation of their brand. However, the effort and quality invested in that tiny piece of paper (or other materials?) speak volumes about your standards. The choices you make for your business card (the thickness of the material, the clarity of the print, the elegance…
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Packaging isn’t just a modern innovation; it’s a fascinating reflection of commerce and culture throughout history. For small and medium-sized businesses, understanding packaging history provides a rich source of inspiration. Many of the most popular and timeless design trends today are directly influenced by classic forms and materials from the past. By referencing these historical…
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As a business owner, you constantly seek ways to manage costs – am I right? At first glance, generic packaging might seem like an easy way to save money – however, this initial saving often masks a host of hidden costs that can quickly erode your profits, damage your brand, and ultimately waste more money…
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