Prototypes and mockups are your best friends when it comes to ensuring that your packaging design translates from your computer screen to the real world! Think of it as your secret weapon to making packaging that truly wows. Nailing Down Your Vision Starting with a strong vision can help inform your entire design process. This…
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As a small or medium-sized business owner, you know that every dollar counts. You also know that impactful custom packaging is crucial for branding, customer experience, and standing out in a crowded market. While we will always advocate for custom packaging off the bat, we understand that it just may not be feasible for everyone,…
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Located in St. Andrews By-the-Sea, New Brunswick, Bucca dell’Acqua is a bookstore and art gallery bringing fresh reads and art to their community. As a budding bookstore, we worked with Kate to create branding to help give it a strong visual identity. Eventually, we also helped create their in-store packaging! Read on to learn more…
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Creating a product out of nothing is a feat in and of itself. But what happens when your precious product makes it into the hands of the customer – especially if your packaging just isn’t quite right? For small and medium-sized business owners, custom packaging is a powerful tool for branding and protection, but there…
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Subscription packaging is redefining the way customers return to businesses. Customers commit to their subscriptions month after month (or season after season), and creating packaging that engages and wows can help build customer loyalty. Let’s go over some of the ways this is achieved! The Unboxing Experience As e-commerce becomes more and more popular, creating…
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Cooler bags are the perfect summer packaging staple. True to their name, these bags are insulated to keep whatever’s inside the perfet temperature. But what makes a cooler bag? Read on to learn more! The Base Our cooler bags begin with an exterior base of either woven or non-woven polypropylene (PP) material. Depending on the…
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