95% of all businesses fail every year according to Forbes. Many things come into play but one of the biggest reasons is poor packaging decisions. Customers simply don’t have the time or energy to weigh the advantages and disadvantages of your product. So they use a shortcut to make their decision. That shortcut is your…
Reusable bags come in all different shapes and sizes. They’re great for carrying groceries, when you’re out shopping, or even when you’re travelling! But what makes a good reusable bag? What do you need to consider in reusable bag design? In this post, we’ll talk about 3 essential characteristics of a reusable bag’s design. Read…
Having custom packaging is not just an external affair. The inside of your package and its contents should be just as customized! In a previous post, we talked about packaging inserts that protect your products. Today, we’re going to talk about the different types of promotional packaging inserts. If you want to learn more, read…
The Chinese takeout box is an iconic takeout container. One look at its folded shape and wire handle tells you exactly what’s inside: Chinese food. Let’s look at the history of this iconic box, and how its design set the standard for the Chinese-American takeout culture. What is the Oyster Pail? Firstly, what is an…
Earlier this week, we published a blog post on one of our Montreal-based clients; Liên Phát. They are a family-run bakery which specializes in Asian sweets, breads and desserts. They’re well-known for their light tasting cakes (pandan is a popular flavour!) and have been in business for more than 20 years! Moreover, they’ve been a…
Product innovation is essential to businesses because it can help you diversify your brand and reach new customers. By doing so, you can effectively transform industries altogether and satisfy new needs. One way you can achieve product innovation is through your packaging. For example, by opting to use a lighter, eco-friendly material you can save…