Reusable bags come in all different shapes and sizes. They’re great for carrying groceries, when you’re out shopping, or even when you’re travelling!
But what makes a good reusable bag? What do you need to consider in reusable bag design? In this post, we’ll talk about 3 essential characteristics of a reusable bag’s design. Read on to find out more!
Bag Size
Not too big, not too small, but just right! The first thing to consider when creating a reusable bag is its size. You want your bag to be just the right size for your business’ needs.
Too small or too big, and the bag either holds not enough or too much. An appropriately sized bag is more likely to be re-used by customers, even when they aren’t shopping with you!
These Roots bags are a great example of bag size. The larger bags can be used for groceries, or when you’re out shopping. The smaller bags could be used for things like carrying your lunch, or as gift bags!
Sturdiness
Next, you want to make sure your bag is sturdy. The longer a reusable bag lasts, the better!
This can be achieved through the use of different materials to make the bag’s body, such as our Non-Woven PP material. You want your customers to be able to use your bag for as long as possible!
These LaCroix bags come in a variety of sizes, and are made with a sturdy woven material. They also feature a drawstring to keep your items inside!
Aesthetic
It’s not all about the looks, but the way your reusable bag looks plays an important role!
A nice-looking reusable bag is more likely to catch (and keep!) the attention of your customer, making them reach for it over and over again. The bag can represent your brand and the image you want to present.
The bright watercolour flower print on this bag from Coriander is eye-catching and fun, and is sure to cause a double take.
Why should I invest in reusable bag design?
Investing in all three characteristics of reusable bag design results in greater marketing and reach for business. Remember, a reusable bag is like a moving billboard, advertising your brand!
As an example, the FRAKTA bag from IKEA is a widely popular reusable bag option. Its signature bright blue and yellow design makes it an unmistakably IKEA product. The bags come in a variety of sizes, so shoppers can choose what size would work best for their needs.
Interested in finding out how you can make a reusable bag for your business? Contact us today and speak with a consultant to learn more!
