Having custom packaging is not just an external affair. The inside of your package and its contents should be just as customized!
In a previous post, we talked about packaging inserts that protect your products.
Today, we’re going to talk about the different types of promotional packaging inserts. If you want to learn more, read further!
What are promotional packaging inserts?
First, we need to determine what the difference between packaging inserts and promotional inserts is!
Promotional inserts are things that retailers can add to their packages before sending them to customers. These are often used in packages from e-commerce businesses, but can also be used for brick-and-mortar businesses as well!
Having trouble picturing what we mean? Think back to all the times you received a thank you note or discount card with your package! These inserts can add value to your brand’s packaging, turning it into an experience!
Types of promotional inserts
There are many different types of promotional packaging inserts to choose from. Selecting the right one for your business is very important!
The best kind of promotional inserts for your brand would ideally make sense for your brand. In the next sections, we’ll go into detail about the different types that are most common.
Discount cards are the most straightforward type of promotional insert. These can be in the form of cards that have a code to use for discounts or to inform people about upcoming sales.
If your business is an e-commerce site, these can sometimes be emailed to the consumer, but it could possibly end up in their spam folder. Providing a physical copy of this discount code ensures that your customer receives it!
Thank-you cards and handwritten notes
Secondly, we want to talk about thank-you cards and handwritten notes.Providing your customers with a thank-you card and/or a handwritten note conveys your thanks to them for their support.
This personalizes the packaging to the customer, thus letting you create a connection with them past the initial purchase! Handwritten notes are more viable when your business is a bit smaller, but thank-you cards can be printed en-masse.
Some products that require assembly, so including an instructional guide can be helpful for the customer.
For example, recipe boxes come with a recipe card with instructions on how to cook the ingredients. This is informational for the customer and provides them something they can refer back to.
Product review requests
In addition to other inserts, a card can be added to ask your customer to review the products they purchased. This is a great way to build a community and increase exposure.
For example, Frank Body has an explicit call to action to its consumers to share their opinion of the product they received on social media!
Additionally, including a sample in your package allows your customer to try out other products you offer.
Customers can share their samples with friends and family, or they can keep them for themselves. As a result, this can encourage word-of-mouth marketing, resulting in an increase for your customer base.
Overall, choosing the right kind of packaging insert for your business is important! Some of these types of packaging inserts can be combined, so you can avoid having multiple loose papers floating around in your packaging.
For instance, if you want to make a connection with the customer and create repeat business, a thank-you card and discount card may be the best option!
Therefore, thinking about your customer and what kind of connection you want to make with them should inform your packaging insert choice.
If you’re interested in learning more about how to get customized packaging inserts for your business, contact us today!