If you read our last branding post, you’d see that we very briefly touched on brand voice (visual & verbal tone) as well as font. By now, you know everything needs to be consistent throughout your brand in order to build customer loyalty and long-lasting relationships – so how do these two elements go together?…
If you’ve ever worked with LeKAC, you’ve likely also worked with a LeKAC Graphic Designer. While we do custom packaging, we also expanded our services to include branding and graphic design amongst other services! But why would you work with a graphic designer if you could just do it yourself? In this blog post, we’re…
If you read our last post on branding, you’d know that having a brand kit is essential for any business. Now that you’ve got that sorted out – have you heard of brand guidelines? No matter how in sync your departments are, or how good communication is with a third party, there is always the…
Augmented Reality (AR) uses technology to superimpose images onto the world around us. AR in packaging is a great way to engage with customers, and create unique experiences. In this week’s post, we’re showing you different ways to use AR in packaging. Read on to learn more! Bring A Brand Icon to Life If your…
Here at LeKAC, we offer two types of paper base: brown and white Kraft. But what should you keep in mind when printing on Kraft? In this blog post, we’re giving you a guide for everything you need to know about printing on Kraft. Keep reading to learn more! Brown VS White Kraft The first…
A brand kit encompasses all the visual elements of your brand. It’s essentially a cheat sheet for your marketing department or third-party to understanding and communicating your brand’s identity. Brand kits are typically sent to graphic designers, partners, external stakeholders and internal teams and it’s a vital part of your strategy whether you’re a company…