The design of your packaging goes beyond just protecting the actual product. It represents your business and brand. You have to consider what your packaging components convey to the potential consumer and acts as a marketing tool where you can’t communicate with your target market individually. Among a sea of competitors, the biggest challenge for…
Whether you’re not happy with your current packaging, have had it for too long, or just want to create something special for an occasion, here are some tips to help in the redesigning process. But wait! Before we can dive into the different packaging approaches, we need to answer a few questions… What product are…
When it comes to packaging, there’s no debate whether stock or custom is better. Stock packaging consists of ready-made or generic packaging products. They are simple products that a label can be affixed to, but has no design/detail itself. In contrast, custom packaging is specifically and uniquely tailor-made to fit a product perfectly. So what type…
Most people in Ontario would tell you that fruit-picking is a must-do activity and a treasured past time. It’s a fun activity where families can disconnect and spend quality time together in a natural environment! As this is a year-round activity, we wondered ” what kind of packaging do these nature” centric businesses give to…