When it comes to packaging, there’s no debate whether stock or custom is better.
Stock packaging consists of ready-made or generic packaging products. They are simple products that a label can be affixed to, but has no design/detail itself.
In contrast, custom packaging is specifically and uniquely tailor-made to fit a product perfectly.
So what type of packaging is better for your business?
If you’re considering going custom, let’s just say there are many benefits. Lucky for you, we’ve compiled a list of why your business should be using custom packaging, no matter your products.
Increased Brand Awareness
I think the most obvious reason to use custom packaging is brand awareness.
By printing your company name, logo, or signature design, you’re helping potential and existing clients identify your brand. For a lot of companies, packaging serves as a first impression for customers.
Before even looking at the contents, they’re able to associate your brand with the design. This also helps to create repeat business and customer loyalty.
High Customer Satisfaction
When using custom packaging, you’re able to specify the exact dimensions of your box and/or bag. This ensures that your products are well protected, and better protection = higher customer satisfaction. Custom packaging shows that you care about your customers and the overall experience for them.
Believe it or not, custom packaging is not expensive – or at least it doesn’t have to be. When working with LeKAC, we keep costs low but quality high.
Our base quotations include a custom 1-colour print (full design or just logo – it’s up to you!). After reading the rest of our reasons to use custom packaging, assess your costs and note the difference.
Differentiation from Competitors
Use your packaging as a way to stand out from competitors. By putting a spin on a plain bag/box, you can increase brand recognition and recall.
Compare a plain brown packaging box with a colourful box adorned with a unique design. Which one will you be attracted to? Attract customers while also differentiating yourself from everyone else.
Use of Sustainable Materials
Our company uses compostable and recyclable materials that last through multiple uses. This means that once your customer receives their products, they’re able to repurpose their packaging for other uses.
Customers are always inclined to shop at places that are in favour of reducing their carbon footprint!
Creation of Custom Content
When designing your custom packaging, you’re able to add any information you deem necessary for your customers.
Whether it’s your phone number, email, or just a random quotation by Charles Bukowski, the content is completely up to you. If you’re unsure of what you should include, we can always give advice as well!
At LeKAC, we’ll do almost everything for you. When it comes to custom packaging, we’re the experts and the only thing you have to do is let us know what you want.
Our in-house designers can help bring your vision to life, and we’ll ensure that your packaging is delivered safely to you.
Custom packaging helps to create a unique customer experience and attract potential clientele. Whether it’s a bag, box, mailer envelope – we’ve got you covered.