Any business, whether small or large, is always looking for ways to maximise investments and improve their bottom line. While packaging can be expensive in general, it’s actually a powerful area where smart design can deliver a significant return on investment. Packaging ROI is maximised through thoughtful choices in materials, structure, and functionality, and can…
Seasonal packaging is so much more than just an aesthetic choice–the holiday season can be a lucrative time for businesses! Customers are shopping for gifts and special items for their loved ones. Using seasonal packaging for the holidays is a powerful way to connect with your customers. A festive box or bag doesn’t just look…
Reaching customers around the world is an exciting step for any small or medium-sized business. However, shipping products across borders brings unique challenges, especially when it comes to packaging. Your packaging must do more than just look good; it needs to protect your products through a complex journey, copy with various regulations, and still create…
What if every piece of packaging could be personalized directly to its recipient? This is made possible through a process called variable data printing! In increasingly competitive markets and as industries like e-commerce become more popular, making lasting impressions on your customers is more important than ever. What Is Variable Data Printing? Variable data printing…
Every product tells a story. Often, the packaging tells the story first – it’s more than just a bag or a box. It’s a silent salesperson It communicates your brand’s personality, protects your product, and influences how consumers feel and act. Understanding the packaging psychology behind your choices helps you make smart decisions. It can…
In today’s busy market, leveraging the art of storytelling in your packaging can help give your business an extra advantage. When packaging tells a story, it builds an emotional connection. People remember stories and feel greater bonds with brands that share their journeys and values. Connecting with customers in a meaningful ways can turn a…