Packaging isn’t just a modern innovation; it’s a fascinating reflection of commerce and culture throughout history. For small and medium-sized businesses, understanding packaging history provides a rich source of inspiration. Many of the most popular and timeless design trends today are directly influenced by classic forms and materials from the past. By referencing these historical…
As a business owner, you constantly seek ways to manage costs – am I right? At first glance, generic packaging might seem like an easy way to save money – however, this initial saving often masks a host of hidden costs that can quickly erode your profits, damage your brand, and ultimately waste more money…
In today’s crowded market, packaging needs to do more than protect your product; it must create a powerful connection. Leveraging the five senses through thoughtful sensory packaging can be a game-changer for your business. When packaging engages sight, touch, sound, smell, and even taste (indirectly of course!), it transforms a transaction into an unforgettable brand…
For any small or medium-sized business, your brand is much more than just a logo. It represents the promise you make to your customers, the feeling they get when they interact with your product, and the reputation you build over time. Engaging in a thoughtful brand building process is the most vital step you can…
Choosing the right printing style can elevate your packaging and leave a lasting impression on your customers. We’re bringing you three different print styles and how you can use them in your packaging journey. Read on to learn more! Digital Print speed, versatility, cost-effectiveness This printing method is ideal for ideas that are going straight…
The Material The shipping process can oftentimes be a bumpy ride. Choosing the right material for your mailer box is the key to creating packaging that will protect your products and withstand postal handling. In a previous blog post, we walked you through what cardboard is and what makes it so durable. Different flute sizes…