Seasonal packaging is so much more than just an aesthetic choice–the holiday season can be a lucrative time for businesses! Customers are shopping for gifts and special items for their loved ones. Using seasonal packaging for the holidays is a powerful way to connect with your customers. A festive box or bag doesn’t just look nice, it becomes part of the gift!
Making an Impression With Seasonal Packaging
When you switch to seasonal packaging, you can make the most of the existing positive holiday spirit. Depending on the holiday, you can use classic colours associated with the festivities, or incorporate common motifs into your packaging’s design to fit your brand’s style. Visually, the seasonal designs capture the holiday spirit and makes customers feel like they’re getting something truly special.
For example, for the Lunar New Year, we worked with Hattendo to create a luxury mooncake box incorporating Year of the Rabbit motifs! The boxes not only looked beautiful, but also enhanced the experience of receiving the product inside!
Overall, we’ve found that the most popular holidays to create this kind of packaging in are Christmas and the Lunar New Year! Though holidays are the most popular times to incorporate this style of packaging design, you can also create packaging to match the actual four seasons! Designing your packaging according to the four seasons also helps keep your packaging fresh throughout the year.
Creating a Memorable Unboxing Experience
Effective seasonal packaging can also create buzz by enhancing the unboxing experience! When packaging is beautiful and eye-catching, people are more likely to share it online. This social media exposure is free advertising for your business and can attract new buyers who might be looking for something unique!
Going custom doesn’t have to mean expensive though! We understand that making drastic changes every season isn’t in the budget for all businesses, which is why in a previous blog post we discuss different low-cost (but still effective!) ways to go custom. Think custom cards, paper sleeves, or even ribbon to help bring the seasonal spirit!
Ready to use seasonal custom packaging to your business’s advantage? LeKAC offers a wide selection of packaging solutions that are perfect for all kinds of businesses. Contact us today for a free consultation with a member of our team and we’ll help you get started!
