A brand kit encompasses all the visual elements of your brand. It’s essentially a cheat sheet for your marketing department or third-party to understanding and communicating your brand’s identity. Brand kits are typically sent to graphic designers, partners, external stakeholders and internal teams and it’s a vital part of your strategy whether you’re a company…
If you’re looking to add a little sparkle to your packaging, you’ve got options! In this post, we’re talking about metallic finishes two ways: through metallic Pantone inks or foil stamping. What’s the difference between the two? Which one should you choose? Keep reading to learn more! Metallic Pantone Ink Pantone is a colour system…
When it comes to designing packaging, sometimes the inside can be forgotten. This can be a great tool to set your packaging apart. In this blog post, we’re showing you 4 ways to use inside print in your packaging! as information Sometimes, instead of using a paper insert, brands will print instructions on the inside…
The global supply chain has been disrupted throughout the COVID-19 pandemic. You must be thinking: “what does this have to do with packaging?” In addition to the challenges from the pandemic, China’s energy crisis has crippled this system even further. Keep reading to learn more! What’s Happening in China In 2020, Chinese President Xi Jinping…
Custom packaging should be as unique as your business! But what happens when boxes and bags aren’t enough? Today, we’re introducing you to flexible packaging as an alternative to the standard boxes and bags. Keep reading to learn more! what is it? First of all, what is flexible packaging? Any kind of packaging made with…
Organization in writing is essential to making sure you get your meaning across. By using typographic hierarchy, you can make sure that your reader can see and understand what you’re writing down. But what is typographic hierarchy? How can you use it in your packaging? Keep reading to learn more! Defining typographic hierarchy Typographic hierarchy…