The journey to create luxury with packaging can seem daunting. What makes packaging luxury? What can you do to make your packaging feel more luxurious?
In this post, we’re showing you 6 ways to create luxury with packaging. Keep reading to learn more!
Embossing/Debossing
Using embossing and debossing in your packaging can add a luxurious effect! How does it work? Embossing is raised above the height of the paper, while debossing is imprinted into the paper.
These can elevate any simple design by adding visual depth. This technique can also help reinforce typographic hierarchy, highlighting what’s important.
Foil Stamping
This add-on is instantly recognizable for its metallic sheen. Foil colours can range from your classic metals to more colourful options. Applying a metallic film can happen three different ways:
Heat Transfer – Uses heat and pressure to transfer the metallic film
Reactive Transfer – A reactant like a gel, ink, or paint in addition to heat transfer the foil
Adhesive Transfer – Some metallic foil sheets come with an adhesive backing and can stick on to the project surface
While foil stamping is a great option to add a metallic shine to your packaging, it isn’t always the most cost-efficient option. Using a metallic ink can be a more cost-effective option, while providing much of the same effect!
Consistent Branding
Another way to create luxury with your packaging can be to make sure your branding is consistent! Making sure that your packaging is harmonious across all products can create a luxurious packaging experience for your customers.
In addition to consistency in your packaging, this can extend to your storefronts! By making sure that the branding for your packaging matches or compliments your storefronts, this level of cohesion can make all the difference.
Fancy Paper
This next option is unique to our rigid boxes. Fancy paper comes in a wide variety of textures and finishes. Popular options in fancy paper include textured metallics, but did you know they can also mimic fabric?
We offer styles of fancy paper that imitate linen, leather, crocodile leather and more! Our rigid boxes are one of our most luxurious-feeling packaging options, and adding this material can help elevate that luxe feeling even further.
Lamination
We’ve talked about lamination in several previous blog posts. Adding a tactile and visual finish to your packaging can make your packaging feel more luxurious. Though it may seem simple to choose between a glossy or matte finish, the impact can’t be understated.
Use A Packaging Family
The final way to create luxury with packaging is to use a packaging family. Using a packaging family means going past a single branded item and making sure that all of your packaging is harmonious. From boxes, bags, stickers and business cards, making sure that everything is unified (like a family!) is one of the easiest ways to create luxury with packaging.
When making a packaging family, it’s also important to consider consistent branding. While not every item has to be identical, making sure they work well together is also vital.
Creating Luxury With Your Packaging Materials
Some packaging materials feel more luxurious by nature. For example, our rigid boxes, white cardboard bags and high-density polyester bags have a more luxe feel. This is in part because the thicker materials give the illusion of better quality.
However, thinner, more inexpensive materials can also be luxury offerings! Through design and different add-ons, these products can also create the atmosphere of luxury.
Not sure how? We’ve got you covered. Contact us today to connect with one of our knowledgeable Business Development Consultants. They can help make suggestions on what packaging would best suit your needs. Don’t have a design in mind? Our talented Graphic Designer can help bring your brand to life.
