When creating custom packaging with LeKAC, our Graphic Designers can help make something completely unique! However, for Aida’s Pine Valley Bakery, they took the design into their own hands.
We spoke with Nick Mastrandea from Aida’s Pine Valley Bakery to talk about his experience designing his packaging himself. Read on to learn more!
About Aida’s Pine Valley Bakery
The bakery was founded in 1970 by Giuseppe Mastrandea, offering a wide variety of sweet and savory baked goods and coffee. In addition to these delicious treats, they also sell other imported Italian goods!
Their focus is on promoting “the love of food, family and the company of good friends”. Over forty years later the traditions Giuseppe started the bakery with are still going strong in the care of Nick! After hearing about LeKAC through a friend at Centro Quality Meats, Nick contacted us to start on Aida’s next packaging evolution.
Why New Packaging?
If Aida’s has been around for so long, why the change?
We’ve always been progressing and adapting. We’ve been around for fifty years, so not only did we up the quality of our products, but we also wanted to up the quality of our packaging as well.
Nick Mastrandea
Nick’s goal with making packaging with LeKAC was to keep the environment in mind while making something even as simple as getting a box of cookies feel special. This lead Nick to our Kraft paper boxes, bags, and reusable bags!
The Design
Originally, Nick would create the designs for the packaging himself. Now, a separate graphic designer helps him bring his packaging visions to life! The boxes feature a clear PET window, gold foil, and white print on our brown Kraft base. Nick decided to keep the paper bags a little more simple, with a white logo print in the centre of both sides of the bag.
Most recently, Nick and his graphic designer gave us a call to us to create custom reusable bags! By providing them with the die line by email, they could adjust the design to their liking. They then sent the die line back to us to make any final adjustments before sending it to the factory for production!
The Edits
For most of their custom packaging, not many edits were needed! Since the die line used is the one that we send to our factory, all our Graphic Designer has to do is make sure the file formatting is correct!
However, the reusable bags needed a little extra tweaking. Once Nick sent the completed die line, our graphic designer just had to adjust the colours to match their vision! Originally, the die line was just black and white.
The team from Aida’s Pine Valley Bakery overall decided to go with their signature orange on a navy base for a fun contrast! While these bags aren’t yet available, keep your eyes open for them in the bakery in the near future!
Aida’s Pine Valley Bakery’s Experience Working With LeKAC
Overall, Nick was very satisfied with LeKAC’s approach! When we sent die lines to be completed, the process was clear and straightforward. When we asked Nick how it felt to see his designs go from the screen to a real product, he said:
It feels great, really rewarding, and the feedback you get from everybody makes it feel complete.
Nick Mastrandea
Some of Nick’s favourite parts of working with LeKAC included our easy process, wide range of products, and–most importantly–his interaction with our Business Development Consultant Jennifer!
If you’re looking to make some custom packaging with LeKAC, we’ve got you covered. Whether you have your own design, or you’re starting from scratch, we’re with you every step of the way! Our talented Graphic Designers can help you bring your ideas to life.
Need some help getting started? Contact us today to book a free consultation with one of our Business Development Consultants! Don’t need packaging, but need some design help? Check out our Marketing Services to see how else we can help!
On the hunt for something delicious? Need a place that prioritizes good food, friends, and family? Make sure you check out Aida’s Pine Valley Bakery for something for every craving!
830 Rowntree Dairy Rd., Unit #8, Woodbridge, ON, L4L 5V2
(905) 851-8642
Check them out on Instagram!
