The design of your packaging goes beyond just protecting the actual product. It represents your business and brand. You have to consider what your packaging components convey to the potential consumer and acts as a marketing tool where you can’t communicate with your target market individually. Among a sea of competitors, the biggest challenge for…
Measurements can be tough, but they have to be done. Furthermore, they help with pretty much everything in terms of packaging – contents, shipping, printing style and more! The good news is that we’ve decided to write a blog post about everything for you to reference in your time of need! There are a few…
Are you considering custom packaging for your products? Can’t decide which option is the best for your business and your wallet? Fortunately, our packaging specialists have you covered! We put together the best options for your custom packaging needs while being mindful of your wallet! As you familiarise yourself with the various options, keep these…
The packaging of your product is a core function to your business, but have you ever considered what makes your packaging good? If your goal is to stand out against competitors then you need to know the 3 P’s of packaging: Protection Preservation Presentation Protecting Your Packaging The primary goal of packaging is to provide…
Trends are constantly changing, and we are always staying up to date with different packaging concepts and designs. In 2019, we wrote a blog post about trends and for the most part, they’ve already changed drastically. In case you missed it – click here. If you need a quick recap, here were the trends for…
The Toronto Gift and Home Market is almost here! Wait… you don’t know what that is? It’s only the largest trade show in Canada and is open to qualified retailers in the gift industry. It’s a chance to network, make valuable business connections and exhibit new trends. Even if you’re not attending, it got us…