In our last article, we discussed the trends going on in the flower industry around the world. Today, we’ll go more in depth about why we wanted to change the Canadian market as we know it. As a quick recap, here is a summary of the major trends: American – traditional, classic, simple European –…
One of the fastest developing industries in terms of packaging is the fresh cut flower industry. Its trends are just like any other market – they vary on location, culture and time period. Flower packaging is one of the greatest opportunities to let your creativity truly shine. You can show originality through the arrangement of…
We all know why packaging is important to a business, but what are the functions of a packaging product? Is it to help a consumer identify a brand or to protect its contents? Quite simply, it’s both and more. Imagine if no products had packaging. Would a customer know what they’re looking at? How would…
One of the major trends in packaging over the past few years was minimalistic packaging. I’m sure you know about it, but in case you don’t, here is a quick rundown. Minimalism is a trend that has been around since the 1950s and is characterised by extreme simplicity. There are tons of present day examples…
Two words: Subscription Boxes. Business powerhouses such as Forbes and McKinsey have done extensive research on e-commerce consumers and the rise of this trend, and the verdict is clear – subscription boxes gaining momentum and are here to stay. The industry has exploded in recent years with companies like FabFitFun, BirchBox, and HelloFresh profiting from…
We’ve already given you the rundown with regards to samples. Should you get one? Should you pass on it? Maybe the best compromise would be a 2D or 3D mockup? In case you have absolutely no clue what we’re talking about, click here. We previously wrote a blog article all about samples! If you’re thinking…