One of the easiest things you can do as an individual to have a positive impact on the environment is recycle. Recycling saves energy, is a great way to conserve raw materials and aids in reducing landfill space. However, if done incorrectly, it can actually contaminate materials that are normally recyclable. Improper disposal can actually…
Globally, the fast food industry generates over $500 billion in revenue each year. This number doesn’t even account for dine-in restaurants that offer takeout as an option, so you can imagine what the true number would be. When you consider how much money this industry brings in, and how many businesses are not focused on…
Packaging is more than just cardboard and plastic. It’s your customer’s first experience with your brand. Inadequate and generic packaging can be very detrimental to your company’s image if it leads to damaged products and fails to appeal to your customers. With custom packaging, you can make a positive impact, improve your reputation and stand…
Traditionally, plastic packaging has always been a very cost-effective, convenient and versatile packaging solution. Plastic is lightweight, easy to customize, can be durable and plays an important role in protecting products. However, with reports of plastic waste accumulating in oceans and landfills, the need for recyclable and reusable packaging solutions has accelerated dramatically. With that…
With COVID-19 case numbers fluctuating during this time, every business has had to reassess how they operate. While LeKAC has been fortunate enough to remain operational, some of us weren’t that lucky. Extra precautions have been put in place, some businesses had to temporarily close, others moved online, and more. Most importantly, our frontline workers…
A business personality is a set of human characteristics that can be attributed to individual brands. Customers are more likely to purchase a brand if its personality is similar to their own. In turn, developing a good business personality is essential to the branding efforts of a company. Businesses can successfully increase their brand’s equity…