Wine is among the world’s most established industries. Along with heavy competition, this industry also boasts highly regarded and innovative wine packaging!
So without further ado, let’s take a look at the top 4 wine packaging trends you need to know!
bag in box packaging
Bag in box, also known as boxed wine packaging has become increasingly popular over the years! Why you might ask?
Well for one, it’s a form of flexible, lightweight packaging which can help businesses cut down on transportation costs!
Since the wine is bagged and placed in sturdy corrugated boxes, it’s fully protected from light and oxygen.
As a result, your clients can still consume the wine upto 6 weeks after it’s been opened! With its compact size, and light weight, boxed wines can effortlessly fit into fridges too!
Thirdly, it’s a versatile, cheaper and highly sustainable form of packaging! Boxed wines are customizable to cater different types of customers from 1,5L to 5L for consumption at home, up to 20L for catering purposes.
Compared to glass bottles, bag in box wine packaging has a lower carbon footprint. In addition, both the outer box and the bag are 100% recyclable!
Most importantly, with this type of packaging, producers can use the whole surface of the box to display the brand and its values. This can make businesses more engaging, creative and allow them to differentiate and expose their brands in a more efficient manner!
Eco-friendly wine packaging
Next up, we have eco-friendly wine packaging! With eco-consumerism on the rise across multiple industries, it makes sense that it has made its appearance in wine too!
Consequently, there are more businesses opting for eco-friendly wine packaging made from materials such as seashells, potatoes, sugarcane or corn!
Early adopters of this trend include Veuve Clicquot, a French winery who produces a 100% biodegradable way to store a bottle of champagne, and keeping it chilled.
In 2013, the company introduced “Naturally Clicquot,” created by designer Cédric Ragot using recyclable paper and potato starch. With isothermal properties, the packaging is able to keep the champagne chilled for up to 2 hours after it’s taken out of the ice bucket or refrigerator!
Later in 2015, the firm also introduced packaging for Naturally Clicquot 3, a secondary carton made from a combination of water, natural fibers, and grape skins. By doing so, the packaging reduces the use of virgin fiber by 25%!
Another user of eco-friendly packaging is Seedlip, an American producer of non-alcoholic spirits and cocktails! In September 2020, it opted to use mushroom packaging for its gift packaging from The Magical Mushroom Company.
It’s lightweight and compostable, so it will break down in your compost bin, in as little as 40 days!
Single serving sizes
Millennials and younger generations largely contribute to the market for convenient single-serve foods.
In turn, there’s a growing demand for single-serving portions as it reflects the needs of a population which is busier and more health-conscious.
Consider the French wine brand, “Le Froglet,” which is available in Rosé, Shiraz and Chardonnay.
The brand uses these single-serving Tulip wine glasses which come with its own peal-off foil lid. These glasses have become a popular choice for those seeking convenience as they’re perfect for all types of outdoor and indoor occasions.
Moreover, the single-serving portions help meet the needs of those seeking a healthier and waste-conscious lifestyle.
Unlike traditional wine bottles, single-use wine glasses are lightweight, don’t require glass bottles and can help you to achieve lower shipping costs as well!
Nonetheless, there’s also the option of canned wines! In the past few years, canned wines have become a popular choice for their broad appeal.
In fact, a lot of the growth stems from millennials, which is why this form of packaging is quickly growing!
Canned wines are convenient, reliable and encourage consumers to try new brands and varietals without committing to a full bottle. This follows the trend of drinking habits across North America because consumers have become more open to trying different kinds of alcoholic beverages.
Augmented reality
Last but not least, let’s discuss the role of augmented reality in wine packaging. Nowadays, you can expect a lot of designs where the packaging itself is a piece of art!
This is mostly true for high-end products such as wine and chocolates, but it may appear amongst mid-range products too.
However, by incorporating wine labels with augmented reality, these brands are taking it a step further!
Augmented reality takes the consumer on an interactive journey through a combination of storytelling, entertainment, and brand interaction. It offers the brand owner an opportunity to share and connect with their market and gather information on their consumers.
For example, let’s take a look at 19 Crimes, an Australian wine brand and its wine labels. With a special, free app, the stories of each bottle become real by animating the labels’ photographs and prompting characters to tell the unique stories behind the labels.
As a result, users can experience the history of the founding of Australia as an English penal colony. Moreover, wine lovers are able to taste delicious wine, whilst being emotionally entangled with the product!
Other ways of product engagement can also be found in the form of QR codes!
QR codes can be used on various mobile device operating systems. They can be scanned by the camera application and produce a link which users can access.
As a result, origin stories and product information can be shifted to a digital platform to encourage more interaction from customers!
how can I incorporate these trends?
In summary, if you’re looking for ways to differentiate yourself from competitors and increase brand awareness, it’s important to keep up with the latest trends!
In this blog post, we covered major trends such as boxed wine, eco-consumerism, convenience achieved through single-serve portions and augmented reality.
Nonetheless, other factors such as personalization and design trends also have a great influence on the wine industry and consumers.
With that being said, if you’re feeling inspired and want to incorporate these trends into your packaging, let LeKAC Sourcing help you! Contact us today for a free consultation!
Our company can help you from conception to completion and you will have access to the full knowledge of our product specialists, logistics experts, and graphic designers.
Whether you’re looking for more interactive packaging, sustainable materials, or appealing designs, we can assist you!
Not sure what you want or need some more inspiration? Take a look at our new wine catalogue!
