Customers are an integral part of every business because they are the ones buying your products and services.
However, did you know that they can also help you grow, promote your brand, and potentially save you costs in the long-run?
Today, we’ll be going through why investing in customer service is important, and how we provide it to our customers!
Why Customer Service is important to your customers
We all know that the happier your customers are, the more likely they will be to return.
But besides that, there are a lot more reasons why improving your customer service will benefit your business.
What are some of those reasons? Let us tell you…
- Retaining Customers Saves You Money and Time
Putting in effort to provide exceptional customer service will likely help you retain those customers. This is beneficial because customer retention can be much cheaper and faster than customer acquisition.
For example, let’s consider the financial services sector. According to Bain & Company, a 5% increase in customer retention has led to a 25% increase in profits. This is due to the purchases made by returning customers over time.
Additionally, customer retention allows you to do things a lot faster.
Since your customer is already familiar with your business, they don’t need as much information the second time around. Therefore, your team can spend more time working with new customers.
- People Pay for Better Customer Service
Simply put, people are willinging to pay more if they know they are receiving high quality service.
In fact, a study by Salesforce shows that 67% of customers will pay more for a better experience.
Furthermore, Bain & Company research shows that customers are 4x more likely to buy from the competitor if their problem is service-related rather than due to the price or the product.
- Increased Brand Awareness
When your customers are happy with your business, 77% of customers will share their experience with another person.
This advertising will in turn, help increase your brand awareness as well as build trust with other customers.
You’re more likely to try a business if you know others love it, right?
To further add onto this benefit, you may be selling a product where your customers can help create marketing material for you!
Through the use of user-generated content, your customers can post photos with your products which you can then use on your social media.
- Stronger Company Culture
Lastly, If customers have better things to say about your business, your employees feel better about working to maintain it!
How LeKAC Provides Excellent Service
Here at LeKAC, we strive to provide exceptional service from the the initial point of contact!
With that being said, our packaging specialists understand that the needs and wants of every client vary. However, by having a conversation, we’re able to provide the best solution for your branding needs.
During times where our clients are unsure of how to bring a concept or idea to life, we often suggest a meeting with our in-house design team.
Our in-house design team consists of skilled and experienced designers who can suggest and design a new logo, or branding for your business.
In turn, during the premier stages of production, we’re able to provide 2D and 3D mock-ups as well as physical samples to ensure the quality and functionality of the products.
Moreover, between production to the point of delivery, we continuously communicate with our clients to keep them informed at all times.
Nevertheless, our service doesn’t stop there! After the products are shipped and delivered, we follow-up with our clients and discuss their overall experience!
By doing so, we’re happy to say that over the years, we’ve been able to provide exceptional service to a number of clients!
getting started with us
Are you interested in getting custom packaging for your business?
Whether you are looking for advice on packaging, want to know the difference between packaging materials, or need to create an entire packaging line – we can help.