What does using eco-friendly packaging say about your business? The materials, design, and even the style of packaging you use can send different messages about your business. So what does prioritizing the environment with your packaging say about your business?
Your Brand Is Considerate of the Environment
The obvious way choosing packaging with the environment in mind speaks for your brand is that it signals a consideration for the overall planet’s wellbeing. By using packaging that is recyclable, reusable, compostable or made of recycled materials, you can show your customers that you care for the impact that your business has.
Plastic makes up about 36% of all packaging available, which often does not get proper disposal. Offering eco-friendly packaging choices also gives your customers the chance to virtue signal; choosing eco-friendly options over other available solutions can also reflect their values to their peers. Customers are generally more likely to trust brands that are socially and environmentally responsible!
You Focus On Innovation
Many eco-friendly packaging solutions are quite simple, requiring simply swapping plastic items for their paper counterparts. However, new packaging materials are always being introduced, such as sugarcane, bamboo, and even compostable packaging. We’ve even explored edible packaging innovations as alternatives for plastic!
Using alternative packaging materials can also show your customers that you’re willing to take an extra step towards choosing eco-conscious products for your brand by leveraging packaging innovations. Choosing innovative packaging can also help distinguish you from your competitors!
You Show You Care For the Consumer
Choosing environmentally friendly packaging can also show that you care for your clients! Over time, plastic degrades into smaller particles called microplastics, which have been found in lung tissue and even the air. By going with eco-friendly packaging alternatives, your customers can see this as your brand taking the extra step to look out for them. Especially for industries where food and beverages are involved, making packaging that’s better for the environment can also be better for the customer in the long run.
What Eco-Friendly Packaging Is Right For You?
Here at LeKAC, our mission is to provide eco-friendly packaging solutions for all kinds of businesses. Every business’s needs are different, which is why we’re proud to offer completely custom options! Contact us today for a free consultation with one of our knowledgeable Business Development Consultants to see what we might recommend for your business.
