Packaging and marketing go hand in hand. You might think that creating custom packaging only serves an aesthetic purpose–and while that’s true, it can do much more. Not convinced how creating custom packaging should be a part of your marketing strategy? Read on!
Make A Lasting Impression
It goes without saying that one of the effects of custom packaging immediately draws the eye. Whether it’s something as simple as a single-colour logo, or more intricate, adding customization can help make a lasting impression on your customers simply by reminding them of your business. Using custom packaging also means you can create unique solutions to common pain points that your customers experience. Your business is unique–your packaging should match!
It is especially important if you’re an e-commerce businesses to leave a lasting impression. Since customers aren’t coming in to a physical store and interacting with your business, packaging can be the way you connect with customers even after they’ve left your website. A bonus? Creating a memorable unboxing experience!
Create Hype
In a similar vein to the point above, custom packaging can also help create hype around your business. While earlier, we were talking about the impression your customers have of your business after they’ve made their purchase, creating hype comes beforehand.
Using your packaging to create extra engagement can come in all forms, such as special editions. As a marketing tool, interesting, aesthetically pleasing and innovative packaging can generate buzz and excitement that can drive customers to your business!
Walking Advertising
When your customers walk out of your stores with their purchases, they take a part of your business with them. Shopping bags are functional, but an eye-catching design or logo can draw a passerby’s attention! Adding customization to your packaging turns each bag or box into a portable billboard.
This becomes even more effective when paired with reusable packaging like tote bags or our non-woven polypropylene bags! Every time a customer reaches for their reusable bag, they’ll be reminded of your business–and so will the people around them!
Let’s Go Custom
So how does it work? How can you take your business’s marketing strategy to the next level with custom packaging? We’re proud to be a one-stop custom packaging shop for all kinds of businesses. From custom bags, boxes and more, we’ve got the solution for you. Need help bringing your ideas to life? We’ve got you covered there too. Work with our in-house graphic designer to ensure your vision comes out exactly as you imagined.
Ready to see how packaging and marketing can work together for your business? Contact us today to book a free consultation with one of our knowledgeable Business Development Consultants!
This is such a fantastic read! I really love how custom packaging is framed as not just a way to protect products, but as a vital part of branding and marketing. The idea that packaging can create a lasting impression on customers, especially in the e-commerce world, really resonates with me. It’s true — when people can’t physically interact with your store, the unboxing experience becomes the next best thing for making a memorable connection.
I also totally agree with the point about creating hype. Special edition packaging or innovative designs can definitely stir excitement and draw attention to your business. Plus, turning packaging into a walking advertisement is such a smart move. Reusable bags are a great example — not only are they eco-friendly, but they also act as a constant reminder of your brand every time your customers use them.
It’s great to see that your company offers custom solutions for businesses of all sizes and even provides design help to bring visions to life. I’ll definitely be keeping this in mind for future packaging needs. Thanks for sharing such insightful tips!
Thank you for reading! We’re so happy that you found this post informative. Please feel free to let us know if you have any other questions!
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