Did you know? Not only do we create custom packaging and promotional products, we actually provide multiple branding and marketing services!
Outsourcing your marketing services to a third party can make a lot of sense – especially when your in-house team is smaller! Whether you’re new to the social media game, or just looking for a brand refresh – the LeKAC Pack has your back!
You must be wondering how a custom packaging company is able to offer marketing services? Well… if you really think about it, packaging is in itself a marketing tool! It’s an opportunity to express your brand and make an impactful impression upon clients.
Over the years, LeKAC has been able to cultivate successful client relationships through unique branding, proactive social media usage and engaging graphics! And best of all, we can help your business do the same!
All of our marketing services begin with a Discovery Call – we want to know how best we can serve you. You’ll be able to speak with a qualified marketing expert to determine your wants and needs, and will focus on the direction of your project.
Branding
Branding is probably the most bare necessity you can have as a business. It not only allows you to make a memorable impression on consumers, but it also lets them know what they can expect from you and your company.
Branding allows you to differentiate yourself from competitors and give yourself a one-up. It’s a vast concept so our team keeps it simple for you. We have two branding packages available – Basic and Deluxe.
Logo Design
Our graphic designer will work closely with you to create your desired and unique logo to represent your brand. You can expect to receive 2 logo options, greyscale and full colour versions, high resolution files and even a secondary logo/submark.
Business Card Design
Some people think business cards are out of style but we consider it a classic. Business cards are a statement piece that can impress a potential client as soon as you hand it over to them. Both of our packages include 2 design options, full colour versions, high resolution files and an option to print (for an additional cost).
Colour Palette
Defining a colour palette is crucial to a successful branding journey. In our deluxe package, you receive 6 complementary colours, all relevant codes, and inspirational photos. Our specialists will also help you choose the right palette for you by going over colour psychology and colour theory so that you evoke the right response from anyone that comes into contact with your brand.
Typography
This element ties all communications together. From website copy, to social media platforms, to direct mail – it all helps to create consistency and memorability. LeKAC will provide you with 3 complementary font families to be used at your discretion.
Complete Brand Style Guide
This is the whole package (no pun intended… okay, maybe a little bit)! Our brand style guide runs through everything about your brand including your story, photos, logo guidelines, typography, colour palettes, voice direction and other elements. It’s essentially a cheat sheet for the most important exam of your business!
Packaging Suggestions
As we mentioned earlier, branding goes hand in hand with packaging. In our deluxe package, you’ll get an exclusive one-on-one consultation with our specialists to create an entire brand suite for your business.
Social Media Management
Social media – everyone’s on it these days. And it genuinely seems like something you can do on your own in your free time, right? I won’t lie, I thought that too. But social media is so much more than posting pretty pictures. It’s about engaging with your audience and positioning your brand in the most enticing way possible.
Social media management helps businesses capitalise on the surging popularity of social media platforms by creating and overseeing engagement, branding and marketing campaigns. You can even use social media insights to determine what your viewers like to purchase or how they see your products/services.
Through socials, you’re able to respond to customer complaints expediently and develop a stronger bond with your clientele.
Social Networks
Choose from Facebook, Instagram, LinkedIn or Twitter. Social media platforms work differently depending on the industry you’re in and the products you are selling. Instead of testing theories, use our knowledge from the years we’ve done it!
Social Media Audit
Have you had multiple people managing your social media accounts? Or just abandoned old accounts and started new ones? We all lose track of how many accounts we have at some point or other. Our social media audit (available in all 3 packages) identifies all accounts, checks for consistency and includes a performance evaluation of each channel. If applicable, we will also calculate your ROI and analyse your audiences!
Content Calendar
We’ll consolidate all posts into a simple-to-use calendar with the creative assets and copy (if applicable), exact date and time of post, which platform it is suited for, and any additional information.
Monthly Report
LeKAC’s monthly reports (offered in our Standard and Deluxe packages) include statistics like follower count, engagement rates, traffic rates and so on… don’t bother with trying to gather statistics – our team can handle it!
Blog Writing
Have a blog but don’t utilise it? It’s a great way to generate more traffic to your website and find like-minded individuals. Our specialists will research and write your blog posts
Hashtag Curation
After analysing existing social media, our team will create a hashtag package featuring up to 30 hashtags optimised for your business. These boost visibility to potential new customers and attract new audiences.
Instagram Engagement
Standard Package – 50 likes and 25 comments per business day. For when you just need that extra oomph.
Deluxe Package – 100 likes and 50 comments per business day. For when you want to create a strong and engaging presence.
Content Copy Creation
Available in our Deluxe package only, benefit from specially curated written copy to accompany each creative asset. The only thing we would need from you is the tone/direction for the post! Are you going for professional? What about friendly and chill? We know how to express your voice!
Post Boosting
Our team will boost posts across different social media platforms on behalf of you, taking all the guess work out of the equation! By boosting posts, you can reach similar audiences and existing clients that may be searching for what you are offering. And what’s more – we’ll consolidate all of the information into one neat report!
Graphic Design
Not everyone has the resources to hire an in-house graphic designer, or have the skills to create their own designs.
With LeKAC’s help, you can create logos, dielines, website elements and illustrations without any of the heavy lifting.
Our 2D mockups are flat images, with the only length and width dimensions being shown. 2D objects can only be formed into flat rectangular, square, triangular shapes etc.
In contract, 3D renders show length, width and depth dimensions – this makes 3D objects look more realistic than 2D. A 3D perspective can showcase geometrical shapes such as cylinders, spheres, and cubes.
Is That All?
No! Although we’ve curated these packages for maximum efficiency, we can break down any package to individual services. Talk to us about custom quotations or build your own unique packages.
We can also create Brand Kits, manage Facebook Ad campaigns, work on SEO, or do any other marketing services.
Contact us today to begin your journey with the LeKAC Pack! Or better yet – check us out on Instagram to see our work!
