Lately, we’ve been noticing a variety of vintage packaging take over the food and beverage industry as more consumers seek retro vibes.
But, why is that?
As a matter of fact, there are multiple reasons as to why consumers desire vintage packaging.
Firstly, it conveys authenticity. We as humans seek products that are authentic because we associate them to be of higher quality.
That being said, vintage packaging conveys a lot of authenticity through its use of older-looking fonts and designs.
The same authenticity actually drives consumers to be more nostalgic and suggests good workmanship and top quality.
Let’s consider the packaging of Stella Artois. Although over the years, the company has modernized its packaging design, it still pays homage to its original historical form and 600 years’ heritage!
Secondly, when done right, vintage packaging can command respect among buyers that see it on a shelf.
How you may ask? Well, through its detailed design with structural references that tell a story, vintage designs inspires buyers to think about the passion, tradition and values that could have gone into making the product!
Moreover, many vintage items are considered to be rare and precious, so when a buyer notices vintage packaging, it can encourage the buyers to make a purchase and be more engaged with the brand as well.
Last but not least, vintage in itself is simple and beautiful!
There are many designs that drive consumer purchasing behaviour, but vintage easily stands out because of its attractive fonts and designs. It boasts timeless beauty, which is why it continues to be a popular design trend!
Don’t believe us? Stay tuned for our 2021 packaging trends blog post!
How to Achieve a Vintage Look Through Design
There are several design features you can use to achieve a retro aesthetic in your packaging. Let’s take a look at them!
The first way is through the font. There are a handful of well-known fonts that are considered vintage because they’ve been in use for decades.
Examples include Jack Daniel’s, Empress, High Ball, Vintage Monogram and Braun which are still popular choices for product packaging.
Likewise, you can consider manuscript lettering for your font and old-time typefaces as well.
Manuscript lettering is based on the handwriting found in Medieval manuscripts. Lately, it’s been gaining a lot of popularity because of its old-time feel.
Looking for some inspiration? Check out this post by Design Cuts which features 13 of their best vintage fonts!
Another way you can achieve a vintage aesthetic is with the use of illustrations.
Earlier on, packaging designs used to be very wordy which is why a lot of them came with helpful illustrations to make the product’s purpose easier to understand.
With that being said, to properly manifest a vintage look, consider opting for time-less illustrations in your packaging.
Similarly, the use of retro colour schemes can help you be successful as they’re directly associated to vintage packaging designs.
Looking for some inspiration? Check out this post by Shuttershock where you’ll get access to 25 beautiful retro colour palettes!
Don’t forget that even for the brightest colours, there’s usually an element of paler hues present!
Let’s consider the example of this pasta box for, “A Kiss for Pasta.”
This package successfully exhibits an old-time feel with its use of colours on the front and the red checkered pattern on the back. The red checkered pattern reminds us of tablecloths we’d associate with old TV shows!
Next Steps: From the Past to Present
To conclude, vintage packaging is a timeless design trend that sells itself!
These designs give your products more than just the authenticity and promise of quality, but they also draw buyers in from all ages with eye-catching details.
With that being said, vintage designs can be easily implemented in not only holiday packaging but also across common every-day goods.
By doing so, you can successfully invoke the feeling of nostalgia in your customers which is bound to deliver success.
So how can you bring the past to the present?
Easy! Contact LeKAC Sourcing Ltd. for help designing your packaging products. Our company will help you from conception to completion and you will have access to the full knowledge of our product specialists, logistics experts, and graphic designers.