Choosing a design style for your packaging can be overwhelming. Bold minimalism and maximalism are two opposing ideas, but they can each be used to create intriguing and unique designs!
Read on to learn about these two design styles!
What is Bold Minimalism?
Those two words might sound like completely different ideas, but they can actually compliment each other! Bold minimalism is an industrial stye defined by clean, simple lines and shapes, with a bold contrast. Think high-contrast colours, clean, industrial fonts, and use of negative space to reveal your brand’s essence.
This design trend is ideal for brands that wants customers to focus on the message they’re sending. Despite its simplicity, there’s more to it than just slapping some text on a solid background. A knowledge of colour theory, and design principles is key to making this style effective. Since there are fewer elements to draw your customers’ attention, the arrangement of every design element has to be intentional.
We see minimalism in all kinds of business’ branding and packaging! Overall, the minimal “less is more” approach is great for businesses looking to make sure that their message gets across. This is often seen in industries like beauty, skincare, and natural foods!
What is Maximalism?
On the other end of the spectrum, you can find maximalism. If minimalism’s approach is “less is more”, maximalism says “the more the merrier”! Maximalism is all about bold colour combinations, contrasting patterns, little to no white space and lots of elements.
Similar to bold minimalism, maximalism requires intention and knowledge of design principles to be effective. Creating balance in maximalist design is important to make sure you convey your brand’s identity accurately! Maximalism is achievable by using concentrating on text or illustration heavy design (or a combination of both).
We see this trend in products like coffee, alcohol, and even chocolate! The playful nature of the maximalist style is great for illustrating product origins in a fun, playful way.
How Do I Choose Between Minimal and Maximal?
Not sure which of these design trends is right for you? If your business has brand guidelines, make sure to take those into consideration! While both design styles can produce beautiful, impactful packaging, each has a time and place that it would work best.
However, if you’re still not sure how to make these trends work for you, contact us to speak with our knowledgeable team! Whether you’re starting from scratch or already have some ideas in mind, we’re with you every step of the way!
