Colours and design are powerful elements in any package to make a brand statement. Certain colours are synonymous with enjoyment and holiday celebrations. As a result during holiday seasons, businesses launch special products in theme packaging.
For example, if red is the main colour used in a design, the viewers will get the feeling of passion, love and energy. Nonetheless, colours alone don’t contribute to an overall impressive visual! A lot of other aspects need to be considered as well, such as ensuring that the design is capable of surprising the target consumers.
Although companies generally prefer bright colours during the holidays, don’t shy away from using darker hues. As a business, you’re the one that knows your target audience, and it’s all about appealing to them. If a brand message requires you to use dark colours, you should not be using vibrant colours just because the packaging is for the holidays.
As a matter of fact, one of the things that most people find attractive during the festive season is the packaging of goods. Since they’re already in a celebratory mood, they find new and different packaging designs to be very appealing!
We’ve put together this year’s top 4 design trends that’ll be sure to pleasantly surprise your customers!
This has been very popular in the industry for the past few years. A lot of the popularity stems from an increasing number of eco-conscious consumers demanding more recyclable packaging options. In turn, many businesses used the colour green in their holiday packaging last year as a way to create awareness for the environment.
This is likely to continue because eco-friendly packaging is one of the top 2020 design trends we accounted for in the beginning of the year!
However, you don’t need to use all green in your design! With the use of Kraft paper, you can still show that you’re “green” because the material is 100% recyclable. You can achieve a simple look or easily customize Kraft paper with handwritten messages, colourful designs, and ribbons!
Black and Gold
We’re aware the colour black is not typical for the holidays, but hear us out! The use of black and gold in packaging is not only bold, but also classic and timeless! Moreover, the presence of gold helps to make products seem more luxurious.
Looking for a way to easily project luxury and high quality onto your products? Use metallic colours in your holiday designs.
Metallics are very versatile and simple to incorporate. This makes them easy-to-use across multiple industries! Here are a few ways you can add metallics to your holiday packaging:
- Foil stamps, in combination with embossing, can help achieve a striking and luxurious design. To find out more about the different type of finishings we offer, click here!
- Mailer bags are a popular choice for many e-commerce businesses because they’re cheap and lightweight. You can easily jazz up these bags with a touch of shine to achieve a metallic look and impress your customers.
- Stickers with gold writing can be a great branding opportunity and really upgrade the overall look of the gift too!
In accordance with 2020 design trends, illustration is likely to be prominent in this year’s holiday packaging as well. You’ll notice illustrations everywhere on packaging. It includes geometric and line drawings and can be shown with a combination of bright and dim colours.
In addition to the use of colours, illustrative designs also depend on tone, such as matte or glossy lamination, to attract customers.
A great way to incorporate illustrative designs into your holiday packaging is through printed accessories! Printed tissue paper can enhance your overall packaging with glossy finishing and can be sealed with stickers.
How Can I Incorporate These Trends?
Easy! Contact LeKAC Sourcing Limited for help designing your holiday packaging.
Our in-house design specialists will help you from conception to completion and you will have access to the full knowledge of our product specialists and logistics experts! Make sure to stay on schedule and look over our holiday shipping schedule!