On November 17, 2021, British Columbia experienced heavy rainfall and flooding, causing massive road and rail closures. We often talk about how different global events have an effect on your packaging, so how does the flooding in B.C. factor in? In this blog post, we’ll let you know what’s going on in B.C., and what…
A brand kit encompasses all the visual elements of your brand. It’s essentially a cheat sheet for your marketing department or third-party to understanding and communicating your brand’s identity. Brand kits are typically sent to graphic designers, partners, external stakeholders and internal teams and it’s a vital part of your strategy whether you’re a company…
If you’re looking to add a little sparkle to your packaging, you’ve got options! In this post, we’re talking about metallic finishes two ways: through metallic Pantone inks or foil stamping. What’s the difference between the two? Which one should you choose? Keep reading to learn more! Metallic Pantone Ink Pantone is a colour system…
When it comes to designing packaging, sometimes the inside can be forgotten. This can be a great tool to set your packaging apart. In this blog post, we’re showing you 4 ways to use inside print in your packaging! as information Sometimes, instead of using a paper insert, brands will print instructions on the inside…