We all know why packaging is important to a business, but what are the functions of a packaging product? Is it to help a consumer identify a brand or to protect its contents? Quite simply, it’s both and more. Imagine if no products had packaging. Would a customer know what they’re looking at? How would…
One of the major trends in packaging over the past few years was minimalistic packaging. I’m sure you know about it, but in case you don’t, here is a quick rundown. Minimalism is a trend that has been around since the 1950s and is characterised by extreme simplicity. There are tons of present day examples…
Two words: Subscription Boxes. Business powerhouses such as Forbes and McKinsey have done extensive research on e-commerce consumers and the rise of this trend, and the verdict is clear – subscription boxes gaining momentum and are here to stay. The industry has exploded in recent years with companies like FabFitFun, BirchBox, and HelloFresh profiting from…
We’ve already given you the rundown with regards to samples. Should you get one? Should you pass on it? Maybe the best compromise would be a 2D or 3D mockup? In case you have absolutely no clue what we’re talking about, click here. We previously wrote a blog article all about samples! If you’re thinking…
We get a lot of questions pertaining to each of our packaging products. The more knowledge the better, so we thought we’d share some of the more popular questions about the Kraft paper bag – please feel free to add on if you have any questions that aren’t answered in this blog! How do you…
Kraft paper bags have come a long way since they were first introduced in the 1800s. Yes, they really have been around for that long. Nowadays, these bags are more durable than ever and businesses are using them for promotional purposes, day-to-day sales, and other branding purposes. There are many different compositions of paper bags,…