Packaging is more than just cardboard and plastic. It’s your customer’s first experience with your brand. Inadequate and generic packaging can be very detrimental to your company’s image if it leads to damaged products and fails to appeal to your customers. With custom packaging, you can make a positive impact, improve your reputation and stand…
Traditionally, plastic packaging has always been a very cost-effective, convenient and versatile packaging solution. Plastic is lightweight, easy to customize, can be durable and plays an important role in protecting products. However, with reports of plastic waste accumulating in oceans and landfills, the need for recyclable and reusable packaging solutions has accelerated dramatically. With that…
With COVID-19 case numbers fluctuating during this time, every business has had to reassess how they operate. While LeKAC has been fortunate enough to remain operational, some of us weren’t that lucky. Extra precautions have been put in place, some businesses had to temporarily close, others moved online, and more. Most importantly, our frontline workers…
A business personality is a set of human characteristics that can be attributed to individual brands. Customers are more likely to purchase a brand if its personality is similar to their own. In turn, developing a good business personality is essential to the branding efforts of a company. Businesses can successfully increase their brand’s equity…
Packaging, much like most things in business, can become outdated. Well-designed, and perhaps most importantly, relevant packaging is important for many reasons. If you have packaging for your products right now, but you’re thinking of switching it up a little bit – this article is for you. When you’re redesigning something, there are many questions…
If you’re a business considering custom packaging, the selection of materials and their thickness levels are essential to the decision-making process. By doing so, it’s important to consider the callipers (the weight or thickness) of various packaging materials that would be best for your product. Here’s a quick guide to help you out! Corrugated Materials…